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BUAD 453 Strategy Exam Questions And 100% Correct Answers
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BUAD 453 Strategy Exam Questions And 100% Correct AnswersWhat is an appropriate problem statement/strategic challenge for the Charles
Chocolates case? - ANSWER The Charles Chocolates Board of Directors has charged
Steve Parkland to double or triple the size of the company within 10 years. The strategy
must fit the company's culture and gain support of the board, management, and
employees.
There are 3 levels of strategy that affect different levels in an organization-corporate,
business and managerial/functional level strategy. Which level of strategy is most
relevant when making decisions about how a business-unit within the firm will be
competitve? - ANSWER Business-Level Strategy
Which of the following business-level strategies is most appropriate for Charles
Chocolates?
cost leadership/low cost
differentiation
high cost
merger & acquisitions - ANSWER differentiation
Charles Chocolates has 4 major competitors in the luxury chocolate market: Godiva,
Delice, Lindt and Cardon's. Based on the information contained in the "Competitors"
section on page 2 of the case which of these firms would be the most likely to focus on a
cost leadership business-level strategy - ANSWER Godiva
Which strategic management analytical framework is most applicable when analyzing
major forces that influence profit potential of the premium chocolate industry? -
ANSWER Porter's 5 Forces
There are many alternatives, or substitutes to premium chocolate, particularly as a gift.
Which of the following is NOT a substitute?
flowers
, wine
edible arrangements
premium chocolate from other companies - ANSWER premium chocolate from other
companies
Which of the following facts of the case would make the threat of new entrants in a
Porter's Five Forces Analysis LOW? - ANSWER there is strong brand loyalty to existing
competitors
Which would increase the threat of new entrants in a Porter's Five Force Analysis? -
ANSWER many differentiated products in the market
relatively low start-up costs
the industry is forecast to grow 10% a year
Which of the following is an example of a sociocultural factor in a STEEP analysis from
the Charles Chocolates case? Competitors - large companies- are trying to change the
legal definition of "chocolate" Premium chocolates are often handmade using very
simple technology There are increased environmental concerns about packaging and
procurement
Correct! Demand for chocolate has grown as it contains antioxidants and consumers
are increasingly health conscious. - ANSWER demand for chocolate has grown as it
contains antioxidants and consumers are increasingly health conscious
Which of the following is NOT a key resource or capability of Charles Chocolates?
strong human resources management
brand
marketing high-quality chocolate
retail store experience/reputation - ANSWER strong HR mgmt
Which of the following is NOT a consideration to double or triple the size of Charles
Chocolates in 10 years?
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