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BUAD 453 Exam 2 Questions And Correct Answers
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BUAD 453 Exam 2 Questions And Correct AnswersFalse - ANSWER The compensation package for sales employees and production
workers must be treated as
marketing expense - ANSWER Which of the following is NOT a major concern when
making Manufacturing decisions in the Marketplace?
performance bonus - ANSWER Compensation packages include all of the following
components EXCEPT?
Which of the following is TRUE about brand design? - ANSWER each market segment
evaluates features based on its unique needs and wants, so not all bike features will
appeal to all market segments
Which of the following considerations is NOT a major concern in Brand Design
decisions? - ANSWER major media placement
Service people employees will be spending ___________ of their time servicing products
and ___________ of their time selling. - ANSWER 70%, 30%
Which of the following is NOT a major decision that must be made in the Brand
Management area of the marketplace? - ANSWER scheduling production capacity
forecasting demand, deciding which bands to produce and setting operating capacity
fixed capacity; operating capacity - ANSWER The largest quantity of units your
manufacturing plant can produce every day is termed __________; while ___________
determines the amount of labor to hire, and hence, the quantity of units that are actually
produced every day.
, Quarter 3 - ANSWER If you invest in more fixed capacity in Quarter 2, in which quarter
are you able to start using those new machines to produce additional bike units?
false - ANSWER Salary is always the most important part of the compensation package.
True or false?
help you understand the relationship between the abstract benefits sought by
customers and the physical components included in the brands designed by your firm -
ANSWER The key question driving the Brand Management effort in Marketplace is to.
organic SEM - ANSWER your company can begin to build its web presence by creating
webpages appealing to your target segments. This is what's called ___________.
prioritize content - ANSWER The best ads.
you and your competitors have all opened production facilities in Bangalore, the
technology hot spot of India - ANSWER Which of the following is TRUE about
manufacturing facilities in the marketplace simulation?
$2,500,000 - ANSWER The total cash available from equity financing in the first 3
quarters of simulation is.:
your company to consider the provisional impact of your choices on your cash flows,
income statement and balance sheet - ANSWER Pro forma statements enable.
pro forma statements - ANSWER You would develop and use the ___________ in order to
project the company's revenues, expenses, and capital needs forward in time
strategic direction - ANSWER At the outset of your business, the single most important
set of decisions your team will make involves defining your __________.
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