OAM 331 Exam 2 Questions With Correct
Answers
Blue Ocean Strategy Key Takeaways (C12) - answer-Red oceans are existing industries, blue
ocean means doing business where there is no competition.
-Blue ocean strategy is not about technology innovation.
-Incumbents often create blue oceans within...
Unless a corporate strategy places primary attention on nurturing the success of each unit, the
strategy will fail, no matter how elegantly constructed.
GE Corporate strategy (C15)
What is the General Electric situation, complication, key question? - answer✔Question: Look at
this presentation from GE: How does this relate to corporate strategy? (ON EXAM)
They do lots of business in different areas.
GE using "Best Practices" to be more operational efficient with mergers.
GE bought Oil-Services with a huge amount of money, Turnout: BAD
Three corporate strategy premises (C15) - answer✔Premise #1: Competition occurs at the
business level; diversified companies do not compete.
Premise #2: Diversification inevitably adds costs and constraints to business units.
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