Strategy - Answer-Set of goal directed actions to gain and sustain a competitive advantage
Vision - Answer-what they want to accomplish
Mission - Answer-How they want to accomplish it
Values - Answer-what commitments do we make, how can we act legally and ethically
Competitive advantage...
Internal Stakeholders - Answer-employees, stockholders, board members
black swan events - Answer-incidents that describe highly improbable but high-impact
events (oil spill, 2008 real-estate market)
Strategic Management Process - Answer--successful use of power and influence
- directing activities of others
- pursuing organizational goals
- enabling competitive advantage
Intended Strategy - Answer-the outcome of a rational and structured top-down strategic
plan
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