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ENG2602 EXAM 2024NAME:
SURNAME:
STUDENT NUMBER:
SECTION A
QUESTION 2
QUESTION 2: POLITICAL PERSUASION
Read the following persuasive text closely and answer the question that follows.
Vote DA to prevent ANC-EFF Doomsday
Media statement by John Steenhuisen
05 May 2024
Ladies and gentlemen of the media, my fellow South Africans,
Welcome to this evening’s engagement.
We have invited you all here this evening to premier the DA’s newest election
advertisement which will be airing from this evening across all television, radio, and
social media platforms.
But we have also invited you, as senior and pivotal media professionals, to join us
this evening for a much-needed engagement on the upcoming general election
taking place in just over three weeks.
The Democratic Alliance remains a fervent believer in, and supporter of, a free and
unhindered press as the cornerstone of our democracy and, in light of recent
utterances from the governing party, which seek to curtail your crucial work for our
country, we felt it best to recommit ourselves to you and your profession by hosting
this engagement this evening.
You are most welcome here, and thank you for taking the time out of what is perhaps your
only day of rest to be with us this evening.
The message conveyed in our latest election ad, which will occupy a 30-second slot on all
national airwaves from today, sounds the most urgent warning to our constitutional
democracy since 1994, which is why it warrants a proper engagement with all of you this
evening.
What you will see in this advertisement is a symbolic representation of the future that awaits
South Africa if people do not vote for the DA.
It is a warning of what this country’s future will look like under a Doomsday Coalition
between the ANC, the EFF, and perhaps also MK and mercenary small parties like the
Patriotic Alliance.
But before we air the piece, I’d like to take you back to April last year, to the DA’s Federal
Congress.
,At this event, I became the first political leader to warn the South African public that an
ANC-EFF Doomsday Coalition could arise after the 2024 election.
I’d like to read to you a bit of what I said at the time, and I quote:
“The Doomsday Coalition will expropriate property without compensation and abolish
private property rights.”
[….]
https://www.da.org.za/2024/05/vote-da-to-prevent-anc-eff-doomsday
(Accessed on 08 May 2024).
The text is a speech excerpt from a campaign advertisement by the Democratic Alliance (DA) warning
South African voters about the potential rise of a coalition between the African National Congress (ANC)
and the Economic Freedom Fighters (EFF) after the 2024 election. The target audience consists of South
African voters, particularly those who might be undecided or hesitant about which political party to
support, and the persuasive purpose is to galvanize support for the DA by instilling a sense of urgency
and fear regarding an unfavorable political outcome.
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