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COMPLETE TEST BANK: FOR MARKETING 12TH EDITION BY CHARLES W. LAMB, JOE F. HAIR, CARL MCDANIEL
COMPLETE TEST BANK: FOR MARKETING 12TH EDITION BY CHARLES W. LAMB, JOE F. HAIR, CARL MCDANIEL
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COMPLETE TEST BANK:FOR
MARKETING 12TH EDITION BY CHARLES W. LAMB,
JOE F. HAIR, CARL MCDANIEL
LATEST UPDATE QUALITY DOCUMENT
,TRUE/FALSE
1 : In Most Cases, In Order For A Firm To Succeed In A Competitive Market, It Needs To Have
A ClearUnderstanding Of The Marketplace And Produce Products Based On The Wants And
Needs Of The Customers, Rather Than Expecting The Customers To Want The Products
Manufactured Solely Based On The Assessment Of The Firms Internal Capabilities.
A : True
B:
False
Correct Answer : A
2 : With The Help Of An Effective Sales Force That Devises High-Quality Sales Techniques, A
Sales-Oriented Firm Can Successfully Convince Customers To Purchase Goods And
Services That They Neither Wanted Nor Needed.
A : True
B:
False
Correct Answer : B
3 : The Internet And The Extensive Use Of Social Media Have Fueled The Change In Power
FromConsumers And Business Users To Manufacturers And Retailers.
A : True
B:
False
Correct Answer : B
4 : Customers Perceive High-Quality Products That Are Sold At High Prices To Be A Good
Value.A : True
B : False
Correct Answer : B
5 : Training Plays An Important Role In Customer Service And Relationship
Building.A : True
,B : False
Correct Answer : A
6 : The Organizations That Are Frequently Noted For Delivering Superior Customer Value And
Providing High Levels Of Customer Satisfaction Assign Employees To Teams And Teach Them
Team-Building Skills.
A : True
B:
False
Correct Answer : A
7 : A Sales-Oriented Firm Defines Its Mission In Terms Of Benefits Its Customers Seek,
While AMarket-Oriented Firm Defines Its Business In Terms Of Goods And Services.
A : True
B:
False
Correct Answer : B
, 8 : A Sales-Oriented Firm Targets Its Products At Everybody, While A Market-Oriented
OrganizationAims At Selling Its Products To A Specific Customer Group.
A : True
B:
False
Correct Answer : A
9 : Thrift Stores Seek To Achieve Profitability Through High Sales
Volumes.A : True
B : False
Correct Answer : B
10 : Marketing Determines Prices And Pricing Policies That Contribute To Achieving
TheFundamental Objectives Of Most Businesses.
A : True
B:
False
Correct Answer : A
11 : Marketing Career Opportunities Almost Exclusively Exist In Nonbusiness
Organizations.A : True
B : False
Correct Answer : B
Multiple Choice
12 : Which Of The Following Statements Is Not True Of Marketing?
A : Marketing Focuses On Practices That Deliver Value And Benefits To Customers.
B : Marketing Focuses Primarily On Selling Goods, Services, And/Or Ideas To Customers.
C : Marketing Employs The Combined Use Of Communication, Distribution, And Pricing
Strategies.D : Marketing Involves Building Long-Term, Mutually Rewarding Relationships With
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