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MBA 706 Exam 2- Questions and Answers
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MBA 706 Exam 2- Questions and Answers
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MBA 706 Exam 2- Questions and AnswersWith differential strategy the customer: CORRECT ANS-Views the product or service as
unique
Focus strategy sources include CORRECT ANS-Geographic area, end-user focus, product
line specialist
The organization concentrates on a narrower range of business activities with this strategy
CORRECT ANS-Focus strategy
Characteristics of sustainable competitive advantage CORRECT ANS-Relevant and
defensible
Eight sources of competitive advantage CORRECT ANS-Product performance, perception of
product, low cost operations, legal advantages, alliances/ relationships, superior skills,
flexibility, attitude
product performance characteristics: CORRECT ANS-Robust, economic and easy to use
Perception of product CORRECT ANS-Brand image and product positioning
Low cost operations CORRECT ANS-Location and buying power
Legal advice CORRECT ANS-Patents, contracts, and copyright
Alliances/ relationships CORRECT ANS-Networking and procurement
Superior skills CORRECT ANS-Database management and design skills
, MBA 706 Exam 2- Questions and Answers
Flexibility CORRECT ANS-Developing customized solutions
Attitude CORRECT ANS-Aggressive selling and rough negotiations
There are 4 types of market positions: CORRECT ANS-Leader, challenger, follower, niche
Leader market position CORRECT ANS-Expands the market, offensive strategy, defensive
strategy
Challenger market position CORRECT ANS-Selective targeting and attacks leader
Follower market position CORRECT ANS-Duplication and adaptation
Niche market position CORRECT ANS-Focus on specific market segments and strategies
adopted by niche players
Reasons for strategic wear out CORRECT ANS-Changes in customer requirements
Changes in distribution systems
Innovation by competitors
Poor control of company costs
Lack of consistent investment
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