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MBA 706 Koksal Test 2| Louisiana State University Shreveport- Qs & As
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MBA 706 Koksal Test 2| Louisiana State University Shreveport- Qs & As
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MBA 706 Koksal Test 2| Louisiana State UniversityShreveport- Qs & As
Benefit segmentation CORRECT ANS-Segmenting consumers based on what benefits they
seek. Shoe manufacturer may segment its market as those who seek style and those who
seek quality.
User status CORRECT ANS-segmenting consumers based on their status.
Loyalty status CORRECT ANS-Consumers are segmented based on their devotion to the
brand.
Psychographic and lifestyle CORRECT ANS-Segmenting markets based on personalities,
values, lifestyle, etc.
Market Targeting CORRECT ANS-Size and growth potential of the segments. This varies
based on the company
Market Targeting CORRECT ANS-Attractiveness of the segments (use Porter's Five Forces to
measure attractiveness)
Market Targeting CORRECT ANS-Segment should match company objectives and company
should have necessary resources.
Single Segment Concentration CORRECT ANS-Company focuses on a single segment, might
be risky.
Selective Specialization CORRECT ANS-Company focuses on several segments, reduces the
risk associated.
, MBA 706 Koksal Test 2| Louisiana State University
Shreveport- Qs & As
Product Specialization CORRECT ANS-Company specializes in a particular product type and
markets it to different segments.
Market specialization CORRECT ANS-Company focuses on a segment and satisfies its needs
with various products.
Full Market Coverage CORRECT ANS-Company targets most or all segments with all the
products they need.
Breadth of Market Coverage CORRECT ANS-Coverage approach to be selected depends on
a company's current strategy, resources, and capabilities.
Product Positioning CORRECT ANS-What place does the product occupy in the market?
Product Positioning CORRECT ANS-How is the product different from actual and potential
competitors?
Positioning CORRECT ANS-Designing an image based on range, performance, prices,
advertising, customers, etc. Has direct implications for the marketing mix.
Positioning CORRECT ANS-Consistency among the elements of the marketing mix
strengthens the positioning of the company.
Process of Positioning CORRECT ANS-Identifying the possible competitive advantages.
Process of Positioning CORRECT ANS-Deciding on the ones to be emphasized.
Process of Positioning CORRECT ANS-Implementing the positioning concept.
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