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ESB v.2 Domain 2 Marketing & Sales Questions and Answers 100% Solved
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ESB v.2 Domain 2 Marketing & Sales Questions and Answers 100% Solved
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ESB v.2 Domain 2 Marketing & SalesQuestions and Answers 100% Solved
Strengths (SWOT Analysis)
Things your company does well (specific qualities that surpass your competitors, internal
resources such as skilled staff, or tangible assets like top-of-the-line equipment, or capital)
Weaknesses (SWOT Analysis)
Areas where your company is lacking and, as a result, may be holding your company back; it
could be limited resources or financial limitation
Opportunities (SWOT Analysis)
Anything that could increase your sales or grow your company
Threats (SWOT Analysis)
Anything that poses a risk to your company success and growth (it could be new competitors
taking some of your business, negative media coverage, or environmental changes)
Search Engine Optimization (SEO) marketing
Is accomplished by companies using specific technical elements to ensure that search engine
crawlers easily find and index the content, placing their articles in the top search results. Doing
this is ideal because customers performing a search are more likely to open results at the top of
the page rather than pages into the search results.
Pay-per-click (PPC)
Another way companies market on the internet - this method lets marketers place ads on
websites within search engines. They pay a fee each time someone clicks on the ad and is
directed to the business's website.
Customer Acquisition Cost (CAC) Formula
CAC = (Marketing expenses + Sales expenses)/# of new customers for the period
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