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ESB Vocabulary 100% Verified By Experts
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ESB Vocabulary 100% Verified By Experts
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ESB Vocabulary 100% Verified ByExperts
Unique Selling Proposition ✔✔a desirable, exclusive, and believable advertising appeal selected
as the theme for a campaign
Value Proposition ✔✔refers to the value a company promises to deliver to customers should they
choose to buy their product
LLC (Limited Liability Company) ✔✔Limited liability, pass through income taxation, flexibility
Sole Proprietorship ✔✔a business owned and managed by a single individual
Corporation ✔✔A business owned by stockholders who share in its profits but are not personally
responsible for its debts
Limited Liability ✔✔A form of business ownership in which the owners are liable only up to the
amount of their individual investments.
Liability ✔✔something a person or company owes, usually a sum of money
Book Value ✔✔equal to the cost of carrying an asset on a company's balance sheet, and firms
, calculate it netting the asset against its accumulated depreciation
Annual Earnings ✔✔Money made each year
Cost of Goods Sold (COGS) ✔✔the cost of the merchandise inventory that the business has sold
to customers
Break Even Point ✔✔the point at which the costs of producing a product equal the revenue made
from selling the product
Break Even Formula ✔✔Break Even Point = Fixed Costs/Selling Price-Variable Cost
Driving Sales ✔✔a special effort to sell more of a product or service, for example by increasing
advertising
Inventory Loan ✔✔a secured short-term loan to purchase inventory
Operating Loan ✔✔A loan that is intended for short-term financing. This type of loan is often
used for cash flow support or to cover operating expenses from day to day.
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