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GEB 3213 Chapter 15 Questions and Answers 100% Solved
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GEB 3213 Chapter 15 Questions and Answers 100% Solved
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GEB 3213 Chapter 15 Questions andAnswers 100% Solved
1. If you are assigned to act as emcee for an event:
a. you need to confirm the speakers' availability and their understanding of their roles.
b. you should not enforce time restriction on speakers.
c. you should avoid incorporating time as transitions.
d. you should be provided with a ready agenda and should not have to prepare one.
e. you are still not authorized to communicate in advance with featured speakers, award
presenters, and the like. ✔✔a. you need to confirm the speakers' availability and their
understanding of their roles.
2. are words, sounds, or images that compel the audience to pass them along. a.
Rumors
b. Viral messages
c. Anecdotes
d. Tweets
e. Text messages ✔✔b. Viral messages
3. A(n) is a word, sound, or image that arouses an emotional response in the audience.
a. trigger
b. viral message
c. testimony
d. appeal to emotion
e. call to action ✔✔d. appeal to emotion
4. If a viral message provides novelty, or incorporates humor to motivate interest, then it
satisfies which of the following factors of effective viral messages?
a. Appeal to emotion
b. Relevance
c. Trigger
, d. Attention ✔✔c. Trigger
5. For a viral message to , it must be immediately accessible to the audience, salient, and
important.
a. be consistent
b. exist apart from individuals
c. have a trigger
d. have an emotional appeal
e. be relevant ✔✔e. be relevant
6. are phrases that express the goals, aims or nature of a product, service, person, or
company.
a. Proverbs
b. Snippets
c. Sound bites
d. Quotes
e. Slogans ✔✔e. Slogans
7. These are brief statements that zero in on the point of a larger or longer message. a.
Slogans
b. Sound bites
c. Proverbs
d. Idioms
e. Phrases ✔✔b. Sound bites
8. Which among the following is not a characteristic of effective sound bites? a.
Clear and concise
b. Vivid, dynamic language
c. Presented in a monotone
d. Easy to repeat
e. Memorable ✔✔c. Presented in a monotone
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