The document is an assignment on the role of social media in business, particularly focusing on how companies use it for customer engagement, marketing, and brand promotion. It analyzes various platforms such as Facebook, Twitter, LinkedIn, YouTube, and Google, discussing their features, target aud...
U3- Assignment 1
BTEC IT Level 3
Extended Diploma in
Information
Technology
Introduction
Analyse a company's use of social media for customer engagement, marketing goods and
services, and discuss strategies for utilizing social media to connect with clients, promote
products, understand audience profiles on different platforms, and target specific
audiences.
Developments in social media affect the way businesses promote products and services
,Social media developments influence how businesses promote products and services
through free channels like Instagram, Facebook, and TikTok. Posting images and videos
persuades customers to buy, offering a cost-effective alternative to traditional advertising.
Social media websites are constantly evolving, and new features are introduced regularly
Social media platforms evolve with regular introductions of new features to keep users
engaged and attract a wider audience. These updates prevent user boredom and enable
platforms to adapt to the ever-changing landscape of online communication, providing new
avenues for self-expression, social connection, and content sharing.
Features, structure, and target audience of different social media websites
Facebook
Facebook is a social networking site where users can connect, share content, and create
profiles with personal information.
The features of Facebook include the Facebook marketplace, which allows users to sell and
buy items, firstly users can create listings for items they want to sell, this includes adding a
description photo and setting a price tag. Then users can view this item and negotiate the
price of the item., this is good for businesses so they can get recognized and can increase
, sales by selling their products or services.
Facebook's target audience mainly is between 25–34-year-olds, the next biggest age group
is 18–24-year-olds. Facebook's target audience is everyone it's for users who want to
connect with family friends etc. Facebook aims to be a platform where everyone can
socialize and share their interests.
Twitter
Twitter is for sharing tweets/messages users can upload, like, and comment on. Known for
its focus on news and trending topics, Twitter enables real-time sharing and engagement.
Twitter features include polls, this is where creators upload a tweet about a particular topic
and users can click on the polls to vote, when you have voted you can check the percentage
of users who have voted, this is a great feature as it gathers opinions from the creator's
followers. This is great for businesses, as they can determine what product or service is best
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