MKTG 3340 FINAL EXAM QUESTIONS WITH COMPLETE SOLUTIONS
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Course
MKTG 3340
Institution
MKTG 3340
MKTG 3340 FINAL EXAM QUESTIONS WITH
COMPLETE SOLUTIONS Role of Marketing-- correct answer --Generate profitable revenue
When a marketer can describe something it is called a-- correct answer -- product concept
After buying an item we experience what?-- correct answer --cognitivedissonance
Ways...
MKTG 3340 FINAL EXAM QUESTIONS WITH
COMPLETE SOLUTIONS
Role of Marketing-- correct answer --Generate profitable revenue
When a marketer can describe something it is called a-- correct answer -- product concept
After buying an item we experience what?-- correct answer --cognitivedissonance
Ways to engage consumers, directly or indirectly-- correct answer --- Directly-- correct
answer --physically, email newsletters, one to one basis, calling,sending direct ads/texting,
create relationship, personalizing advertising toward you
Role of the internet in terms of marketing capabilities-- correct answer ---quicker speed
-less expensive
-reach more people more readily
-better target/micro target
-more efficient
Why digital marketing works..." better than non-digital"-- correct answer ---overall efficiency
-less expensive
-dynamic/more immediate
-can change it
-FASTEST GROWING FORM OF MARKETING
Advantages of direct and digital-- correct answer ---Buyers and Sellers-- correct answer --
convenience, ready access to many products, access to comparative information about
companies, products and competitors, interactiveand immediate
, -Sellers-- correct answer --tool to build customer relationships, low-cost, efficient, fast
alternative to reach markets, flexible, access to buyers not reachable throughother channels
Advantages of transacting online-- correct answer ---quick feedback
-convenient
-immediate
-collects info about buyer
-effective and efficient
Role of a non-transactional website-- correct answer ---inform/advertise tothe consumer
-create brand awareness
-trusted source
-charitable cause
-can provide information/advertise
One to one marketing and personalization-- correct answer ---possiblethrough email
-made possible by AI
-sales person to brand trying to connect and persuade you to buy their product orservice
Role of viral marketing, how and why it works-- correct answer ---creating videos, ads, and
other marketing content that are so infectious that customers willseek them out or pass them
along to their friends
-can be very inexpensive
-content is more likely to be viewed if it comes from a friend
Example of viral marketing video in class-- correct answer --Gangnam Style
Why blogs work and advantages-- correct answer ---strong following leads tohigher engage-
ment
-offer a fresh, person, cheap, and original way to enter consumer online and socialmedia
conversations
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