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Samenvatting finance & partners
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Volledige samenvatting van het vak finance & partners (colleges, aantekeningen, lessen) Ikzelf had een 13/20 met deze samenvatting
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,InhoudstafelHoofdstuk 1: Finance.............................................................................................. 4
Budget................................................................................................................. 4
Wat is het?....................................................................................................... 4
Functionele kostenindeling............................................................................... 4
Vaste en variabele kosten................................................................................ 4
Onvoorziene kosten.......................................................................................... 4
OPEX VS CAPEX................................................................................................ 5
Budget als verkoopselement............................................................................5
Budget als communicatietool...........................................................................5
Budget als verplichte stap................................................................................ 5
Budget: break even calculatie..........................................................................5
Budget als leidraad.......................................................................................... 6
Kosten reductie................................................................................................ 6
BTW.................................................................................................................. 6
B2B events....................................................................................................... 7
Private events.................................................................................................. 7
Voorschotten.................................................................................................... 7
Subsidies.......................................................................................................... 7
Agency ’s.......................................................................................................... 8
Numbers to know............................................................................................. 8
Suppliers to know............................................................................................. 9
Gastcollege ABInBev........................................................................................... 9
Wat doet hij van werk....................................................................................... 9
Wie of wat is AB InBev...................................................................................... 9
Onze merken.................................................................................................... 9
Partnerships................................................................................................... 10
Activaties....................................................................................................... 10
Tips................................................................................................................ 10
Hoofdstuk 2: Eventpartners.................................................................................. 11
Wat is sponsoring.............................................................................................. 11
Vanuit het standpunt van de partner.................................................................11
Wat investeren partners in een event............................................................11
Wat verwachten partners in return.................................................................11
Hoe meten partners hun return......................................................................12
Vanuit het standpunt als eventmanager...........................................................13
Heb ik sponsors nodig.................................................................................... 13
, Welke directe voordelen kan ik bieden...........................................................13
Welke indirecte voordelen kan ik bieden........................................................13
Types van partners............................................................................................ 14
Partners die in cash investeren......................................................................14
Partners die in ruil investeren........................................................................14
Gedeelte cash, gedeelte ruil..........................................................................14
Mediapartners................................................................................................ 15
Corporate partners......................................................................................... 15
Overheden..................................................................................................... 15
Hoofdstuk 3: Partnerplan...................................................................................... 16
Voorbereiding van het aanbod naar partners....................................................16
Zelfanalyse..................................................................................................... 16
Onze doelstellingen........................................................................................ 16
Partnerniveaus............................................................................................... 17
Partnermodel.................................................................................................. 17
Partnerpakketten............................................................................................ 18
Voorbereiding van de partnerwerving...............................................................20
Prospectielijsten............................................................................................. 20
Wervingsplan.................................................................................................. 21
Hoofdstuk 4: Gastcollege partnerwerving Bruno Hofstede...................................22
Trends................................................................................................................ 22
Research & preparation..................................................................................... 22
The power of personal communication.............................................................22
Hoofdstuk 5: Partnervoorstel, gesprek en overeenkomst.....................................23
Partnervoorstel.................................................................................................. 23
Elementen van een partnervoorstel...............................................................23
Hoe ziet je voorstel eruit?.............................................................................. 23
Hoe ziet het voorstel eruit?............................................................................ 23
Gesprek............................................................................................................. 24
Inhoudselementen van een overeenkomst........................................................24
Hoofdstuk 6: Terugblik en vooruitblik...................................................................25
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