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Essay Unit 3 - Using Social Media in Business (CD510)
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Essay of 31 pages for the course Unit 3 - Using Social Media in Business at PEARSON (....)
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P5 Produce business related contentusing appropriate features of social
media which meet the requirements of
the plan
,Social Media Site 1 – post 1
Explain how it meets the target audience and supports the business
aims as stated in P3. (100 words)
The post shows smart360 trying to promote their products on
Instagram to attract and persuade users to buy the product. The
catchy title below the image "for a limited time" persuades and
attracts the users as the product will not be in the retail shop for a
long time. The cell phones shown in the image are targeted at old
users as most old users find it difficult to use smartphones, smart360
will not target these type of phones to the younger generation as they
are used to smartphones and are of course much better. Elder users
will be most likely be on a pension, so cell phones like these ones will
be easily affordable for them. Smart360 have a massive retail shop,
also an e-commerce website, so if users aren't in the city of Blackburn
they can easily click and collect or order the product and smart360
will deliver it to them. Posting cell phones on Instagram can support
the business aim by increasing sales, they can also comment on the
post if they looking for a specific model of the phone or inquires, the
business can simply respond back with ease. Also, the business aims is
to increase the visibility of the brand, this helps to create brand
recognition among the target audience, this will possibly an increase
in followers on social media.
,Social Media Site 1 – post 2
Explain how it meets the target audience and supports the business
aims as stated in P3. (100 words)
The post is on Instagram and shows an image telling the audience Screenshot of post
that the iPhone was released 16 yrs. ago and how a women sold it for
$63,000. Above the image it tells the audience that there is an
upcoming sale coming soon at smart360. The target audience is
aimed at users who like mobile phones. It is basically aimed at ages
14-40 years old, anyone who needs a mobile phone. The amount
of income can be less for users to buy a mobile phone as there are
many quality ones on for a budget in smart360. The post is trying to
persuade the target audience to buy smart360s products etc.
Promoting a deal on Instagram is a great way to reach the target
audience for smart360 and accomplish our goals as a company. We
guarantee the greatest impact and significance by carefully
structuring our message to align with the tastes and interests of our
target audience. By reaching people of the right age through this
personal way, we may establish a sense of community and connection
among our followers. Also, advertising the deal helps us achieve our
goal of raising sales by creating buzz and excitement as well as direct
visitors to our website or store. We stimulate audience involvement
with calls to action that are obvious and offers that are appealing. This
increases brand exposure, boosts consumer engagement, and may
even result in lead creation.
, Social Media Site 1 – post 3
Explain how it meets the target audience and supports the business Screenshot of post
aims as stated in P3. (100 words)
This post is on Instagram and smart360 is trying to persuade and
attract users by posting the latest smartphone, so it hits on users for
you page(a page on instagram where users see posts). The post is
visually appealing and eye catchy because of the vibrant colors, also
the font size is suitable and visible. Smart360 are targeting this
specific product to maybe 20–47-year-olds because users of that age
can use this type of phone with ease. Also, users of that age will likely
be working a job, so this will be affordable for them as it's on a budget
for 800 pounds. Posts on Instagram can receive a lot of interaction,
such as likes, comments, shares, and content created by users in
response, this is how it can support the business aims, mobile phone
posts on Instagram can help with a variety of business aims such as
raising brand awareness, promoting products, interacting with the
audience, generating leads, and eventually boosting sales and
conversions. Instagram have a feature where you can search an
account in the search bar for example to search smart360 click the
search button and type the business, our videos would appear, and
the users will have a chance to view them.
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