100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Market Motive PPC Practitioner Test Exam Q&A 100% Pass $10.49   Add to cart

Exam (elaborations)

Market Motive PPC Practitioner Test Exam Q&A 100% Pass

 0 view  0 purchase
  • Course
  • PPC
  • Institution
  • PPC

Market Motive PPC Practitioner Test Exam Q&A 100% Pass Which of the following is NOT one of the three R's of Pay Per Click advertising: -Reach -Relevance -ROI -Research - Research Which of the following is NOT a stage in the buying cycle: -Awareness -Learn -Sell -Shop - Sell If you hav...

[Show more]

Preview 3 out of 19  pages

  • October 22, 2024
  • 19
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • PPC
  • PPC
avatar-seller
JOSHCLAY
©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
Market Motive PPC Practitioner Test

Exam Q&A 100% Pass


Which of the following is NOT one of the three R's of Pay Per Click

advertising:

-Reach

-Relevance

-ROI

-Research - ✔✔Research

Which of the following is NOT a stage in the buying cycle:

-Awareness

-Learn

-Sell

-Shop - ✔✔Sell

If you have a PPC ad that states "We have the best music toys ever made,"

which would be the most appropriate landing page for this ad:

-A category page for musical toys

-An individual product page for a musical toy

,©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
-A toy company's home page

-A landing page with a funny music video promoting toy products - ✔✔A

category page for musical toys

When taking into account the "psychology of search," which of the following

is most true:

-People use search to browse the internet

-People think that all ads are irrelevant

-People think in concepts, not words

-People are only willing to search once - ✔✔People think in concepts, not

words

Which of the following best describes how c-level executives view

information they find online:

-They trust the internet more than their personal network of individuals

-They trust print mediums more than digital forms of information

-They trust radio and television more than the internet

-They do not trust the internet as a reliable source for information -

✔✔They trust the internet more than their personal network of individuals

Generally speaking, which type of keyword should attract the most qualified

traffic?

, ©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
-Exact match

-Phrase match

-Broad match

-Modified broad match

-There is no correlation between match types and qualified traffic -

✔✔Exact match

Which of the following is the most common type of search query?

-Transactional

-Informational

-Navigational

-Ambiguous - ✔✔Informational

A navigational search query is most closely defined by which of the

following:

-Someone who already knows the specific page or site they want to visit.

-Someone trying to find all the businesses that can solve an individual

need.

-Someone trying to find correct driving directions to a non-ecommerce site

location.

-Someone who already knows the specific product they want to purchase. -

✔✔Someone who already knows the specific page or site they want to visit.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller JOSHCLAY. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

82956 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart