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UGA ADPR 3850 TEST 1 QUESTIONS WITH COMPLETE ANSWERS.
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UGA ADPR 3850 TEST 1 QUESTIONS WITH COMPLETE ANSWERS.
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UGA ADPR 3850 TEST 1 QUESTIONSWITH COMPLETE ANSWERS
Public ggRelations gg- ggAnswer ggmanagement, ggorganization, ggpublics, ggdeliberate,
ggplanned, ggperformance, ggpublic gginterest, ggtwo ggway ggcommunication
internal/external ggpublics gg- ggAnswer ggbased ggon ggorganizational ggboundaries
gg(ex. ggTarget)
primary/secondary/marginal ggpublics gg- ggAnswer ggbased ggon gginfluence/need gg(ex.
ggteen gggirls)
traditional/future ggpublics gg- ggAnswer ggbased ggon ggtime gg(gen ggz)
proponents/opponents/uncommitted ggpublics gg- ggAnswer ggbased ggon ggrelationship
gg(ex. gglove ggor gghate ggApple)
pr ggdecision ggmaking ggprocess gg- ggAnswer ggResearch
Action
Communicate
Evaluate
differences ggbtwn ggpr gg& ggjournalism ggscope gg- ggAnswer ggjournalism- ggproducing
ggcontent gg(articles, ggmagazines, ggetc)
pr- ggbroader gg(press ggrelease, ggspecial ggevents, gganalyzing ggsocial ggmedia ggetc)
difference ggbtwn ggpr gg& ggjournalism ggobjectives gg- ggAnswer ggjournalism- ggstrives
ggfor ggobjectivity gg(inform ggpublic, ggequal ggtime ggto ggboth ggsides)
pr- ggadvocacy gg(change ggopinions)
difference ggbtwn ggpr gg& ggjournalism ggaudience/channels gg- ggAnswer ggjournalism-
ggproduce ggcontent ggfor ggmedium ggthey ggwork ggfor, ggbut ggalso ggwrite ggfor ggmass
ggaudience
pr- ggtailor ggmaterials ggto ggdifferent ggsegments ggof ggpublic
difference ggbtwn ggpr gg& ggadvertising ggtools gg- ggAnswer ggadvertising- ggrepetitive
ggplacement ggads
,pr- ggworks ggin ggarea ggof gg"earned" ggor gg"owned" ggmedia gg(rely ggon ggevents ggto
ggbuild ggrelationships)
difference ggbtwn ggpr gg& ggadvertising ggaudience gg- ggAnswer ggadvertising- ggonly
ggconcerned ggwith ggexternal ggaudience
pr- ggconcerned ggwith ggboth gginternal ggand ggexternal ggaudiences
difference ggbtwn ggpr ggand ggadvertising ggscope/function gg- ggAnswer ggadvertising-
ggsmaller gg& ggspecialized
pr- ggbroader gg& ggperformance ggof ggorganization ggas ggwhole
difference ggbtwn ggpr gg& ggadvertising ggcost gg- ggAnswer ggadvertising- ggexpensive
ggsince ggads ggare ggrepeated ggmany ggtimes
pr- ggoften ggviewed ggas ggcost ggeffective ggalternative
marketing gg- ggAnswer gg• ggselling/purchasing, ggmoving gggoods ggfrom ggproducer
ggto ggconsumer
• gg4 ggP's: ggproduct, ggplace, ggprice, gg& ggpromotion gg(pr ggoften ggcalled gg5th)
• ggconsumer ggfocused, gggoal= ggsell ggproducts/services, gglanguage ggof ggsales
pr ggvs ggmarketing gg- ggAnswer ggbroader ggfocus, gggoals gginvolve ggsales,
ggawareness, ggbuilding ggtrust, gglanguage ggof ggpr ggis ggless ggfocused ggon gg"hard
ggshell" ggand ggmore ggconversational ggin ggtone
pr ggis ggmore ggeffective ggthan ggmarketing/advertising ggat: gg- ggAnswer gg•
ggpremarket ggconditioning
• gglong ggterm ggstrategy ggdevelopment
• gggenerating ggword ggof ggmouth
• ggbuilding ggreputation
• ggovercoming gga ggcrisis
marking ggis ggmore ggeffective ggthan ggpr/advertising ggat: gg- ggAnswer gg•
gglaunching/promoting gga ggnew ggproduct ggor ggservice
• ggacquiring/retaining ggcustomers
• ggacquiring ggniche ggaudiences
advertising ggis ggbetter ggthan ggpr/marketing ggat: gg- ggAnswer ggbuilding ggawareness
ggfor gga ggspecific ggproduct ggor ggservice
concept ggof ggintegration gg- ggAnswer ggto gguse gga ggvariety ggof ggstrategies ggand
ggtactics ggto ggconvey gga ggconsistent ggmessage ggin gga ggvariety ggof ggforms gg(ex.
ggEdelman)
why ggshift ggtoward ggan ggintegrated ggperspective? gg- ggAnswer gg• ggdownsizing
ggleads ggto ggconsolidation
• ggtighter ggbudgets
, • ggadvertising ggclutter ggand ggcreativity
• ggincreasing ggattention ggto gghow ggsocial ggpolicy ggcan gginfluence ggthe ggbottom
ggline
the ggrosetta ggstone gg(196 ggBC) gg- ggAnswer ggstone ggin ggegypt ggthat gghad gg3
ggdifferent gglanguages, ggallowed ggus ggto ggtranslate gghieroglyphics, ggand ggamounts
ggto gga ggpress ggrelease ggof ggpharaoh gg(Ptolemy ggV) ggaccomplishments
julius ggcaesar gg(~60 ggBC) gg- ggAnswer ggthrew ggparades ggas ggpart ggof ggcampaign
ggto ggfulfill ggpolitical ggambitions
the ggchurch gg(~11th ggcentury) gg- ggAnswer ggenlisting ggfollowers ggin ggthe ggname
ggof ggpenance ggor ggforgiveness
sam ggadams gg- ggAnswer gg• ggused ggwriting ggto ggcommunicate ggabout
ggimportance ggof ggindependence, ggunity, ggand gginjustice ggof ggcolonies
• ggrecognized ggpower ggof ggspecial ggevents ggand ggsymbols gg(behind ggboston
ggtea ggparty)
• ggused ggslogans gg(no ggtaxation ggwithout ggrepresentation)
• ggused ggpress ggreleases ggand ggnews ggleaks gg(wrote ggabout ggbtp ggbefore
ggevent ggoccurred)
adams' gg"master ggof ggpuppets" ggobjectives: gg- ggAnswer gg• ggjustify ggthe ggcause
• ggpromote ggadvantages
• ggarouse ggthe ggmasses
• ggneutralize ggopponents
• ggphrase ggissue ggclearly
the ggage ggof ggpress ggagent gg(1800s) gg- ggAnswer gghype: ggdavy ggcrockett,
ggbuffalo ggbill, ggannie ggoakley
master ggof ggthe ggpseudo ggevent: ggPT ggbarnum gg(used ggticket gggiveaways ggand
ggopinion ggleaders ggto ggensure ggevent ggsuccess)
pr ggwas ggpivotal ggin ggearly gggrowth ggof ggamerica ggand gg- ggAnswer ggthe
ggsettling ggof ggthe ggamerican ggwest
railroad ggpromotion ggtechniques gg- ggAnswer ggfree ggtickets ggto ggjournalists ggand
ggpublished ggbrochures ggabout ggfertility ggof ggland, ggetc
john ggbeckley gg- ggAnswer ggserved ggas ggthomas ggjefferson's gg"eyes ggand ggears"
ggfor ggpublic ggopinion
thomas ggjefferson gg- ggAnswer ggurged ggothers, ggincluding ggbeckley, ggto ggpublicly
ggcounter ggfederalists ggin ggthe ggpress gg(urged ggmadison ggto ggattack ggideas ggof
gghamilton)
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