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ADPR 3850 EXAM 1 QUESTIONS AND ANSWERS 2024 WITH COMPLETE SOLUTIONS
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ADPR 3850 EXAM 1 QUESTIONS AND ANSWERS 2024 WITH COMPLETE SOLUTIONS
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ADPR 3850 EXAM 1 QUESTIONS ANDANSWERS 2024 WITH COMPLETE
SOLUTIONS
Public bbRelations bb(1) bb- bbAnswer bbStrategic bbmanagement bbof bbcompetition bband
bbconflict bb... bbfor bbthe bbmutual bbbenefit bbof bbthe bborganization bband bbits bbvarious
bbstakeholders bband bbpublics
Public bbRelations bb(2) bb- bbAnswer bbThe bbmanagement bbfunction bbthat bbidentifies,
bbestablishes, bband bbmaintains bbmutually bbbeneficial bbrelationships bbbetween bband
bborganization bband bbthe bbvarious bbpublics bbon bbwhom bbits bbsuccess bbor bbfailure
bbdepends
Public bbRelations bb(3) bb- bbAnswer bbThe bbmanagement bbof bbcommunication
bbbetween bban bborganization bband bbits bbpublics
Internal bband bbExternal bbPublics bb- bbAnswer bbpublics bbbased bbon bborganizational
bbboundaries
Primary, bbsecondary, bband bbmarginal bbpublics bb- bbAnswer bbpublics bbbased bbon
bbinfluence
Traditional bband bbfuture bbpublics bb- bbAnswer bbpublics bbbased bbon bbtime
Proponents, bbopponents, bband bbuncommitted bbpublics bb- bbAnswer bbpublics bbbased
bbon bbrelationship
Terms bbcommon bbto bbdefinitions bbof bbPR bb- bbAnswer bb~ bbDeliberate
~ bbPlanned
~ bbPerformance
~ bbPublic bbinterest
~ bbTwo-way bbcommunication
Components bbof bbPublic bbRelations bb- bbAnswer bb~ bbCounseling/Opinion bbchange
~ bbResearch
~ bbMedia bbrelations
~ bbPublicity
~ bbEmployee bb/ bbmember bbrelations
~ bbCommunity bbrelations
,~ bbPublic bbaffairs bb/ bblobbying
~ bbNew bb& bbexisting bbrelationships
~ bbIssue bbmanagement
~ bbFinancial bbrelations
~ bbMonitoring bbenvironment
~ bbDevelopment bb/ bbfundraising
~ bbMulticultural bbrelations bb/ bbworkplace bbdiversity
~ bbSpecial bbevents
~ bbIntegrated bbcommunications
Skills bb(needed) bbof bba bbPR bbProfessional bb- bbAnswer bb~ bbWritten bb& bbinterpersonal
bbcommunication
~ bbResearch
~ bbNegotiation
~ bbCreativity
~ bbLogistics bb/ bbManagement bbskills
~ bbFacilitation
~ bbProblem bbsolving
The bbPR bbDecision bbMaking bbProcess bb- bbAnswer bb1) bbResearch bb
2) bbAction
3) bbCommunication bb
4) bbEvaluation
PR bbDecision bbMaking bbProcess bbStep bb1 bb- bbResearch bb- bbAnswer bb*Define bbthe
bbproblem*
Some bbform bbof bbqualitative bbor bbquantitative bbresearch bbis bboften bbconducted bbto
bbdefine bbthe bbproblem bb
~ bbe.g., bbsurvey bbof bbcompany bbmoral bb/ bbconsumers
Oftentimes, bbwe'll bbconduct bba bb*situation bbanalysis* bbto bbsummarize bbthe bbproblem
bband bbbroader bbsituation
Situation bbAnalysis bb- bbAnswer bbOften bbused bbin bbstep bb1 bbof bbPR bbdecision
bbmaking bbprocess bband bbentails:
~ bbClient bbbackground
~ bbProduct bb/ bbService bb/ bbBrand bbinfo
~ bbMarket bb/ bbCompetition
~ bbConsumer bbprofile
~ bbBrand bb& bbMarketing bbanalysis
~ bbS.W.O.T. bbAnalysis
~ bbStrategic bbimplications bband bbrecommendations
PR bbDecision bbMaking bbProcess bbStep bb2 bb- bbAction bb- bbAnswer bb*State bbthe
bbprogram's bbobjectives*
, Differentiate bbbetween bbgoals bb(long-term) bband bbobjectives bb(specific bboutcomes)
~ bbObjectives bbmay bbbe bbinformational, bbattitudinal/motivational, bband/or bbbehavioral
PR bbDecision bbMaking bbProcess bbStep bb3 bb- bbCommunication bb- bbAnswer bb*Develop
bbcampaign bbto bbmeet bbobjectives*
Base bbthe bbcampaign bbon:
~ bbPre-existing bbresearch
~ bbTheory
~ bbThe bbresearch bbyou bbconducted bbearlier bbin bbthe bbprocess
PR bbDecision bbMaking bbProcess bbStep bb4 bb- bbEvaluation bb- bbAnswer bb*Evaluate,
bbevaluate, bbevaluate*
Should bbbe bbdone bbcontinuously
Alternative bbDepiction bbof bbthe bbPR bbDecision bbMaking bbProcess bb- bbAnswer bb1)
bbFormative bb(before) bbresearch bband bbanalysis
2) bbUse bbresearch bbto bbestablish bbobjectives/strategies
3) bbDevelop bbcampaign
4) bbExecute bb/ bbplan bbcampaign
5) bbEvaluative bb(after) bbresearch
6) bbUse bbresearch bbto bbadjust bbfuture bbcampaigns
Differences bbBetween bbPR bband bbJournalism bb- bbAnswer bb~ bbScope
~ bbObjectives
~ bbAudience bb& bbChannels
Difference bbBetween bbPR bband bbJournalism bb- bbScope bb- bbAnswer bbJournalism bbis
bbabout bbproducing bbcontent
~ bbE.g., bbnews bbarticles, bbmagazine bbfeatures
PR's bbis bbmuch bbbroader bb
~ bbE.g., bborganizing bba bbspecial bbevent bbone bbday bband bbwriting bbpress bbreleases
bbthe bbnext
Difference bbBetween bbPR bband bbJournalism bb- bbObjectives bb- bbAnswer bbJournalism
bbstrives bbfor bbobjectivity bbin bbreporting
~ bbE.g., bbpoint/counter-point bbnews bbwriting
PR bbhas bba bbgoal bbof bbadvocacy
Difference bbBetween bbPR bband bbJournalism bb- bbAudiences bb& bbChannels bb-
bbAnswer bbJournalists bbproduce bbcontent bbfor bbthe bbmedium bbfor bbwhich bbthey
bbwork, bbbut bbmust bbalso bbwrite bbfor bbmass bbaudiences
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