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MNB3702 ASSIGNMENT 5
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MNB3702 ASSIGNMENT 5
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MNB3702-24-S2 Welcome Message Assessment 5QUIZ
Started on Tuesday, 22 October 2024, 10:25 PM
State Finished
Completed on Tuesday, 22 October 2024, 11:53 PM
Time taken 1 hour 28 mins
Marks 41.00/50.00
Grade 82.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
_________ branding enables companies to reach a large variety of different market segments.
a. Single-tier
b. Multi-tier
c. Bi-tier
d. dual-tier
The correct answer is: Multi-tier
Question 2
Correct
Mark 1.00 out of 1.00
_________ is a marketing approach that uses a trial-and-error approach to learn about consumers and identify the optimal
solution for each market through incremental changes.
a. Experimental adaptation
b. Survey-based research
c. Anthropological studies
d. Ethnographic research
The correct answer is: Experimental adaptation
,Question 3
Correct
Mark 1.00 out of 1.00
___________ are given expatriate assignments both to develop capabilities and to serve in strategically important roles in the
MNE’s worldwide operation
a. Global managers
b. Global employees
c. Global talent pool
d. Global management team
The correct answer is: Global talent pool
Question 4
Correct
Mark 1.00 out of 1.00
___________ strategy aims to capture the best of both worlds by being locally responsive and cost efficient.
a. Multidomestic
b. Global standards
c. Transnational
d. Home replication
The correct answer is: Transnational
Question 5
Correct
Mark 1.00 out of 1.00
___________ tends to set in after a few weeks in a new culture
a. Social shock
b. Culture shock
c. Political shock
d. Economic shock
The correct answer is: Culture shock
, Question 6
Correct
Mark 1.00 out of 1.00
___________ within global yet continuously evolving MNEs are creating new organisational forms
a. Changes
b. Dynamics
c. Teamwork
d. Configuration
The correct answer is: Changes
Question 7
Correct
Mark 1.00 out of 1.00
A neutral intermediary in the supply chain that provides logistics and other support services is known as:
a. Postal services provider
b. Shipping company
c. Third party logistics provider
d. Second party logistics provider
The correct answer is: Third party logistics provider
Question 8
Correct
Mark 1.00 out of 1.00
According to Peng and Meyer (2019) the following may be the consequence of failure to manage repatriation well
a. Traumatic not only for expatriates and the supervisors but also for the firm
b. Traumatic not only for expatriates and the partners but also for the firm
c. Traumatic not only for expatriates and their families but also for the firm
d. Traumatic not only for expatriates and their development but also for the firm
The correct answer is: Traumatic not only for expatriates and their families but also for the firm
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