Exam (elaborations)
Isds 710 Final Exam Study Guide Questions And Answers Latest Update
- Course
- ISDS 710
- Institution
- Louisiana State University
Isds 710 Final Exam Study Guide Questions And Answers Latest Update
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Solution 2024/2025Pepper
Isds 710 Final Exam Study Guide Questions And
Answers Latest Update
what is the purpose of pivot tables? ANS✔✔ summarize and manipulate
(slicing and dicing) large amounts of data without changing anything in the
worksheet
brand awareness ANS✔✔ ability to recall a product or service
test-drive ANS✔✔ customer pretest of a product or service prior to purchase
churn ANS✔✔ percentage of existing customers who stop purchasing your
products or services, often measured in a year
ex: have 100 customers, after 1 year only have 80, churn is 20%)
customer satisfaction (CSAT) ANS✔✔ measured by asking "would you
recommend this product or service to a friend or colleague?"
take rate ANS✔✔ = CTR x TCR
percentage of customers accepting a marketing offer... how many clicks
become a transaction?
descriptive statistics ANS✔✔ most of the statistical information in
newspapers, magazines, company reports, and other publications consists
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