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pr 4380 exam one (ch. 1, 2, 5, 8, 9)| Questions with 100% Solutions/Verified Answers
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pr 4380 exam one (ch. 1, 2, 5, 8, 9)| Questions with 100% Solutions/Verified Answers
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pr 4380 exam one (ch. 1, 2, 5, 8, 9)|Questions with 100% Solutions/Verified
Answers
Data Analysis - ANSWER -Moderator & Researcher meet: These usually aren't
the same person.
-Review recording & transcribe (if necessary).
-Discussion is systematically analyzed: Summary of each group is produced , Often
incorporated into larger report.
Uses of Interviews, Focus Groups, Participant Observation in PR - ANSWER -
Employed internally.
-Can be useful in avoiding culturally insensitive communication
programs/campaigns.
-In proactive PR, can provide clues to when problems will arise, Can suggest
intervention strategies.
Sample - ANSWER Science of systematically drawing a valid group of objects from
a population reliably.
, Census - ANSWER Using all members of the population.
Probability - ANSWER Can generalize results b/c we randomly sampled from
the population.
Non-Probability - ANSWER Cannot generalize results b/c we took the first
available (qualified) members of the population.
Coverage Error - ANSWER Error produced when there is a DIFFERENCE between
your population & the list used for your sampling frame.
Two Types of Measurement Error - ANSWER -When people incorrectly respond.
-Coverage error. Info not up to date.
Cross-Sectional Sampling - ANSWER -"Snapshot" sampling.
-Most popular in PR.
-Sampling once from a population.
-A single sample is randomly drawn from the population under study.
Longitudinal Sampling - ANSWER -Trend Sampling: sample different people from a
population over time.
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