Pardot Specialist Certification Exam
Questions and Answers (Latest Update
2024)
What is an example of the type of information needed to
convert a visitor to a prospect in Pardot?
A.Company name
B.Email address
C.Product or service preferences
D.First and last name
E.IP Address - Correct Answer ✅Email Address
Lead nurturing is a key part of marketing automation
strategy-what does lead nurturing entail?
A.Emails sent at specific intervals to an audience built from
specific criteria.
B.Emails sent at random intervals to a broad audience.
C.Autoresponders sent in response to a prospect's actions.
D.Emails sent at specific intervals to a broad audience. -
Correct Answer ✅Emails sent at specific intervals to an
audience built from specific criteria.
,Pardot Specialist Certification Exam
Questions and Answers (Latest Update
2024)
What four categories are included in the Pardot menu
navigation?
A.Campaigns, Prospects, Pardot Reports, and Pardot Settings
B.Automation, Lead Nurturing, Engagement Studio, and
Reports
C.Marketing, Leads, Reports, and Admin
D.Automation, Connectors, Reports, and Lead Nurturing -
Correct Answer ✅Campaigns, Prospects, Pardot Reports,
and Pardot Settings
The Prospects Created table tabulates and displays prospects
who have:
A.Been exported from Pardot via the Export Wizard.
B.Interacted with a Pardot asset in the last 24 hours.
C.Converted via a form submission.
, Pardot Specialist Certification Exam
Questions and Answers (Latest Update
2024)
D.Visited any website that has Pardot tracking code added. -
Correct Answer ✅Converted via a form submission.
What are the four default user roles in Pardot?
A.System Administrator, Developer, Sales Manager, Sales
User
B.Admin, Marketing User, Sales Manager, Sales User
C.Admin, Marketing User, Partner User, Sales User
D.Developer, Marketing User, Sales Manager, Sales User -
Correct Answer ✅Admin, Marketing User, Sales Manager,
Sales User
Your company has a field in Salesforce that captures product
preferences, and you'd like to use that information in Pardot.
You should:
A.Create a custom field in Pardot and map it to the
corresponding field in Salesforce.
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