100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Mgt103 Final Exam Questions And Answers $20.99   Add to cart
Quickly navigate to
Preview
  2.  
  3. MGT 103
  4.  
  5. MGT 103

Exam (elaborations)

Mgt103 Final Exam Questions And Answers
 3 views  0 purchase
  • Course
  • MGT 103
  • Institution
  • MGT 103

Mgt103 Final Exam Questions And Answers Which of the following is NOT a function performed by intermediaries in marketing channels? A) Transactional Function B) Logistical Function C) Facilitating Function D) Distribution Function Distribution Function Off-Peak Pricing is mentioned in one of ...

[Show more]

Preview 4 out of 48  pages

Document information

  • October 23, 2024
  • 48
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mgt103 final exam questions and answers

Written for

  • MGT 103
  • MGT 103

Seller

avatar-seller
UpperClass

Reviews received

Content preview

Mgt103 Final Exam Questions And Answers

Which of the following is NOT a function performed by intermediaries in marketing channels?

A) Transactional Function

B) Logistical Function

C) Facilitating Function


D) Distribution Function Distribution Function




Off-Peak Pricing is mentioned in one of the Seven Ps of Services Marketing.

True


False True; falls under price


off-peak pricing: charging different prices during different seasons of the year and different times

of the day or days of the week to reflect variations in demand for service




Value-Pricing focuses on stressing features rather than benefits.

True


False False


Value-pricing focuses on emphasizing the benefits rather than just the features of a product or

service. The idea is to highlight how the product or service provides value to the customer,

addressing their needs and solving their problems, rather than just listing its features.

, Mgt103 Final Exam Questions And Answers

Intensive Distribution aims to provide the best coverage of the target market.

True


False True




The Planning Phase of the Strategic Marketing Process: An effective marketing plan should have

simple, clear, and specific plans.

True


False True




The concept that links internal service quality to customer satisfaction and company profitability

is known as the __________. Service-Profit Chain




One of the four approaches for selecting an approximate price level is __________ pricing.

demand-oriented




The Multichannel Marketing Multiplier involves the blending of different __________ and

delivery channels. communication

, Mgt103 Final Exam Questions And Answers
One of the five elements of the promotional mix is __________. advertising




In the growth phase of the product life cycle, profits peak.

True


False False


In the growth phase of the product life cycle, sales increase rapidly and profits start to rise

significantly.




In the __________ stage of the product life cycle, the product gets old or gets replaced.

decline




Which of the following is NOT typically measured on a marketing dashboard?

A) Sales per week

B) Customer retention

C) Employee satisfaction


D) Brand awareness Employee satisfaction




Marketing dashboards can include metrics such as sales per week and customer retention.

, Mgt103 Final Exam Questions And Answers
True


False True




Gatorade is known for its continuous product development and official drink branding with

which of the following sports leagues?

A) NBA

B) NFL

C) MLB


D) All of the above D




Which stage of the product life cycle is characterized by rapid sales growth and increasing

competition?

A) Introduction

B) Growth

C) Maturity


D) Decline Growth




During the maturity stage of the product life cycle, industry/product sales slow and profit

declines.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $20.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$20.99
  • (0)
  Add to cart