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Exam (elaborations)

MGT 103 Final Questions And Answers

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  • MGT 103

MGT 103 Final Questions And Answers Weaknesses of 23AndMe? - no specified target market - are the results interesting and life changing enough to cost $99/199? Opportunities of 23AndMe? - increase advertising platform - expand globally - stay in compliance with FDA Threats of 23AndMe? - - ...

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  • October 23, 2024
  • 6
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MGT 103
  • MGT 103
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UpperClass
MGT 103 Final Questions And Answers

Weaknesses of 23AndMe? - no specified target market


- are the results interesting and life changing enough to cost $99/199?




Opportunities of 23AndMe? - increase advertising platform


- expand globally

- stay in compliance with FDA




Threats of 23AndMe? - ancestry.com


- color.com




****Fully Loaded Rep




'Levers' of Sales - execution (reach, frequency/segmentation, calls per day)


- sales messaging (core messages, message quality, message recall, use of visuals)

- competence (knowledge, ability to verbalize, selling skills)

- incentives (sales contest, sales incentives)

- resource of optimization (group influencing activities, flex fund utilization)

, MGT 103 Final Questions And Answers
- accountability

- business planning (prescriptive, organic)




Proven Sales Competencies - drive for results (action oriented)


- great communicator (not "talker")

- persistent and persuasive

- socially agile

- corporate savvy

- resilient

- competitive

- enduring stamina

- confidence and optimism




Leader's most important judgement calls reside on... 1. People


2. Strategy

3. Crisis




Phases of judgment calls? 1. Preparation

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