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MGT 103 Final Burrit Demil Questions And Answers $16.49
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MGT 103 Final Burrit Demil Questions And Answers
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MGT 103 Final Burrit Demil Questions And Answers prepurchase search a search for information that aids a specific acquisition decision Five Dimensions of Service Quality reliability, responsiveness, assurance, empathy, tangibles customer contact audit a flowchart of the points of interaction...

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  • October 23, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mgt 103 final burrit demil questions and answers

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  • MGT 103
  • MGT 103

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MGT 103 Final Burrit Demil Questions And
Answers

prepurchase search a search for information that aids a specific acquisition decision




Five Dimensions of Service Quality reliability, responsiveness, assurance, empathy,

tangibles




customer contact audit a flowchart of the points of interaction between consumer and

service provider




seven Ps of services marketing product, price, place, promotion, people, physical

environment, process




roles of internal marketing have the attitude, skills, and commitment needed to meet

customer expectations




Customer Experience Management (CEM) the process of managing the entire customer

experience within the company

, MGT 103 Final Burrit Demil Questions And
Answers
price objectives profit, sales, market share, unit volume, survival, social responsibility




pricing constraints -demand for the product class, product and brand


-newness of the product: PLC

-cost of producing and marketing the product

-competitors prices

-brand

-distribution channel

-pricing across channels




demand curve a graph of the relationship between the price of a good and the quantity

demanded




Three demand factors affect price: consumer tastes, price and availability of substitute

products, and consumer income




the role of the marketing manager -define the 4 P's


-cohesive marketing plan

, MGT 103 Final Burrit Demil Questions And
Answers

SWOT Internal strengths and weaknesses




SWOT external opportunities and threats




marketing segmentation links market needs to an organization's marketing program

through marketing mix actions




marketing mix actions identify market needs, link needs to actions, execute marketing

program actions




7 stages of launching new products 1. new product strategy development


2. idea generation

3. screening and evaluation

4. business analysis

5. development

6. market testing

7. commercialization

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