Mgt 103 Midterm 1 Flashcards Questions And Answers
2 views 0 purchase
Course
MGT 103
Institution
MGT 103
Mgt 103 Midterm 1 Flashcards Questions
And Answers
Environmental Forces social, economic, tech, competitive, regulatory forces
- not controllable
Strategic planning Ongoing process of making decisions that guide the firm both in the
short and long term. Develop objectives before actions
Thr...
Segmenting, Targeting and Positioning select target markets where the firm's offerings are
best suited
Developing the Marketing Mix address product, price, place, promotion, placement
Environmental Scan shows the many important trends that influence marketing
Economic Environment indications of economic health (GDP, GNP, infrastructure), levels
of economics development, the business cycle.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
