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MGT 103, UCSD, EHRICH FINAL Questions And Answers
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MGT 103, UCSD, EHRICH FINAL Questions And Answers Individual Branding (Multibranding) Separate brands for each product or product line ex) Chevrolet, Buick, Cadillac (All general Motors) Advantages: Allow company to serve multiple segments without diluting the image of brands. Umbrella (Famil...
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