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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 2 Review Questions with Correct Answers | 100% Pass Guaranteed | Graded A+ |$14.99
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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 2 Review Questions with Correct Answers | 100% Pass Guaranteed | Graded A+ |
Straighterline Business
BUS 102 Straighterline Business Principles of Marketing Exam 2 Review Questions with Correct Answers | 100% Pass Guaranteed | Graded A+ |
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing Exam
Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]
Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
4. Ensure all answers are final before submitting the exam.
5. Please answer each question below and click Submit when you
have completed the Exam.
6. This test has a time limit, The test will save and submit
automatically when the time expires
7. This is Exam which will assess your knowledge on the course
Learning Resources.
Good Luck!
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, Straighterline Business 2024-2025
BUS 102 Straighterline Business Principles of Marketing
Exam 2 Review Questions with Correct Answers | 100%
Pass Guaranteed | Graded A+ |
Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -
An example of a psychographic characteristic as
applied to businesses is
(A) industry classification
(B) whether a company sponsors cultural or sporting
events
(C) company size
(D) whether a company is publicly or privately held
(E) number of employees - Answer>> Company
sponsorship of cultural or sports events is one aspect of
the lifestyle subcategory of psychographic
characteristics that are used in profiling businesses, so
choice B is correct.
4 Categories of Business Markets - Answer>> 1. Producer
2. Reseller
3. Government
4. Institutional
Different types of B2B Purchases - Answer>> New Task
Straight Rebuy
Modified Rebuy
B2B Customers Primary Concerns - Answer>> Price
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,Quality
Service
Relationship
Methods of B2B Buying - Answer>> Description
Inspection
Sampling
Negotiation
Business Product Demand - Answer>> Derived
-Demand for industrial products that stems from
demand for consumer products.
Inelastic
-Demand that is not significantly altered by a price
increase or decrease.
Joint
-Demand involving the use of two or more items in
combination to produce a product
Flucuating
-When demand for a business product is derived by
consumer demand, causing it to fluctuate enormously
Business Buying Decisions - Answer>> Buying Behavior
-The purchase behavior of producers, government
units, institutions, and resellers.
Buying Center
-The people within an organization who make business
purchase decisions.
Stages of Process
-
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, Influences
Position bias is a problem in
(A) product placement in a retail store
(B) selecting where to target a new product for the
marketplace
(C) choosing a market segment
(D) conducting surveys
(E) determining the outlets for new products - Answer>>
Position bias is the tendency of survey respondents to
select the first answer in
a multiple-choice question, so choice D is correct.
A SWOT analysis might look at all of the following
external conditions EXCEPT the
(A) bargaining power of suppliers
(B) amount of competition
(C) cost to enter a market
(D) loyalty of customers to the market leader
(E) company's ability to move quickly into a market -
Answer>> SWOT stands for strengths, weaknesses,
opportunities, and threats. The company's ability to
move quickly into a market is an internal issue, either a
strength or a weakness, depending on the company.
Choice E is the correct answer to this EXCEPT question.
In which of the following forms of pricing does a
manufacturer pay no shipping costs on goods being
sent to distributors?
(A) FOB
(B) Freight absorption pricing
(C) Allowance
(D) UDP
(E) Zone pricing - Answer>> FOB stands for free on
board; the manufacturer pays no shipping costs to
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