MNM3709 Assignment 4 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,... THEOMEI APPAREL COMPANY PROFILE
Theomei Apparel is a South African manufacturing company founded in 2015 in Mahube V...
MNM3709
Assignment 4 Semester 2 2024
Unique #:
Due Date: 30 October 2024
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, INTRODUCTION
This portfolio provides a comprehensive overview of Theomei Apparel, a South
African manufacturing company founded in 2015 by Theodosia Bambo in Mahube
Valley, Mamelodi East, Pretoria. Specializing in tailor-made scrubs for the medical
and beauty industries, Theomei Apparel emerged from humble beginnings,
initially operating as a reseller before transitioning into manufacturing. This
strategic shift was motivated by the identification of a significant market gap for
locally produced scrubs. As a dedicated entrepreneur and single mother,
Theodosia led her small team to establish a factory in her garage, enhancing their
skills through targeted training. With a growing client base, including health and
beauty spas and medical institutions, Theomei Apparel is now incubated at The
Innovation Hub. This portfolio will analyze the external environment of Theomei
Apparel, its characteristics in a mature market, and the evaluation of its strategic
marketing objectives, providing insights into its operational and market strategies.
QUESTION 1
To analyze Theomei Apparel's external environment, it is essential to understand
how various external factors influence the company's operations and strategic
decisions. These environments are categorized into economic, technological,
political and legal, and global/international environments. Here is an analysis of
each:
1. Economic Environment
Theomei Apparel operates in South Africa, a developing economy with fluctuating
macroeconomic conditions. The country's economic environment is shaped by
various factors, including inflation, unemployment, exchange rates, and interest
rates, all of which affect consumer spending and business operations. The
medical and beauty industries, key markets for Theomei Apparel, tend to have
stable demand due to the essential nature of healthcare services, yet they are not
immune to broader economic pressures. South Africa's relatively high
unemployment rate and income inequality can impact consumer purchasing
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