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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 1 Chapter 1-7 Questions with Verified Solutions | 100% Pass Guaranteed | Graded A+ |$14.99
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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 1 Chapter 1-7 Questions with Verified Solutions | 100% Pass Guaranteed | Graded A+ |
Straighterline Business
BUS 102 Straighterline Business Principles of Marketing Exam 1 Chapter 1-7 Questions with Verified Solutions | 100% Pass Guaranteed | Graded A+ |
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing Exam
Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]
Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
4. Ensure all answers are final before submitting the exam.
5. Please answer each question below and click Submit when you
have completed the Exam.
6. This test has a time limit, The test will save and submit
automatically when the time expires
7. This is Exam which will assess your knowledge on the course
Learning Resources.
Good Luck!
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, Straighterline Business 2024-2025
BUS 102 Straighterline Business Principles of Marketing
Exam 1 Chapter 1-7 Questions with Verified Solutions |
100% Pass Guaranteed | Graded A+ |
Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -
Which of the following statements accurately describes
the current income distribution in the United States? -
Answer>> Wealthy households are outpacing both poor
and middle-class households.
regional culture - Answer>> In New England foot-long
sandwiches are called "grinders," while in many other
parts of the country they are called "subs." This is an
example of the impact of
demographics - Answer>> When marketers look at
advertising media they often begin with viewer or
listener profiles such as age, income, gender, and race.
They then compare the media profile with their target
audience. These marketers are using __________ to see
if the media "fit" with their advertising agenda.
Gen Y - Answer>> Which generation's members are also
known as Millennials?
A generational cohort is a group of people - Answer>>
who are of the same generation
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, Generally, people buy one product or service instead of
another because they - Answer>> perceive it to be the
better value for them.
The consumer decision process model represents -
Answer>> the steps that consumers go through before,
during, and altering making purchases.
The consumer buying process begins when - Answer>> a
consumer recognizes an unsatisfied need.
Upscale men's and women's clothing stores, like
Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are
more likely to appeal to consumers' __________ needs. -
Answer>> psychological
When the floor rusted through on her old car, Kelly
knew she had a problem. Logically, Kelly's next step in
the consumer decision process would be to - Answer>>
search for information about cars.
When Brandon decided he needed a new car, he
immediately called his old college roommate, who owns
a BMW dealership, to ask questions about options and
financing. Brandon was searching for information from -
Answer>> an external source.
Ryan believes he is responsible for his actions, and he
will conduct extensive searches before making a
purchase. Michael's favorite phrase, when confronted
by the need to make a decision, is "Whatever." In
marketing terms, Ryan is said to have a(n) __________
and Michael, a(n) __________. - Answer>> internal locus of
control; external locus of control
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