C201 Business Acumen Exam Latest
2024 | Business Acumen C201 Exam
Update 2024 Questions and Correct
Answers Rated A+
Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization? -ANSWER-Evaluating results
What is the result of a company increasing the delegation of authority
and the span of control? -ANSWER-Increased number of direct
reports per manager
Which two key elements does an effective organization include? -
ANSWER-Human interaction, structure
Why does a line organizational structure function most effectively in a
crisis situation? -ANSWER-It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process
from first to last. -ANSWER-1) Define job requirements, 2) Contact
and visit colleges for applicants/interns, 3) Conduct employment tests,
4) Review resumes, 5) Conduct candidate interviews, 6) Follow up
interviews, 7) Hiring determination
Which primary driver does management use for an organization's
structure? -ANSWER-Achievement of company goals
,Which step in the organizing process results in management group
work activities into units within the organization? -ANSWER-
Departmentalization
A high tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sits.
Which type of competitive advantage is this company leveraging? -
ANSWER-Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom
line prices than relying on short term price cutting tactics such as
cents off coupons, rebates, and special sales? -ANSWER-Everyday
low pricing
When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
ANSWER-When demand for the product is driven by the end user
Which marketing tool is essential to building an effective relationship
marketing campaign? -ANSWER-An affinity program
Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the
disadvantage of a high cost per contact? -ANSWER-Personal Selling
What three factors should be addressed in a successful marketing
plan? Choose 3 answers. -ANSWER-Target Market, Sales revenue
goals, Plan implementation timeline (not on list, marketing budget)
,Which three characteristics are measured in demographic
segmentation? Choose 3 answers -ANSWER-Race and ethnicity,
Income, Household size
In which three ways does business-buying behavior differ from
consumer-buying behavior? Choose 3 answers -ANSWER-Buyers
face organizational influences in addition to their own preferences,
purchasers often invite selected providers to bid on a purchase, a
group or committee often makes decisions
Which three conditions, in a global selling environment, should a small
company leverage to create a competitive advantage? Choose 3
answers -ANSWER-cultural homogeneity, mobility of labor, local labor
costs
With which two types of products does a marketing strategy rely on
advertising more than personal selling? Choose 2 answers. -
ANSWER-Consumable supplies, accessories to primary products
After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an the lotion as an insect repellent as well. In
which three product life cycle extension strategies did this company
engage? Choose 3 answers -ANSWER-Adding new users, finding
new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence
consumer product recognition? Choose 3 answers -ANSWER-It
conveys an image, it depicts trademark protection, it reflects brand
equity.
, A customer has purchased a product twice and intends to do so again.
Which stage of brand loyalty is this customer in? -ANSWER-Brand
preference
Which manufacturer distribution model is enhanced by the shipping
and tracking capabilities of a global package delivery service? -
ANSWER-retail
Which three tasks are key responsibilities of operations managers?
Choose 3 answers -ANSWER-Planning the overall production
process, implementing the production plan, determine the best layout
for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have?
Choose 2 answers -ANSWER-A JIT system seeks to eliminate
anything that does not add value in operations activities, production
using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards
address? -ANSWER-Establishment of effective quality systems?
Which manufacturing model uses technology to produce small runs of
customized products cost effectively? -ANSWER-Flexible
Which two of the following distribution channels would take title of the
products they handle? Choose 2 answers -ANSWER-Limited function
merchant wholesaler, full function merchant wholesaler
Which economic graph is used by organizations to regulate production
by predicting the amount of product buyers will purchase at different
prices? -ANSWER-Demand curve
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