Corporate communication Review Questions with Complete Solutions Rated 100%
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Course
Corporate communication
Institution
Corporate Communication
Corporate communication Review Questions with Complete Solutions Rated 100%
Corporate communication - Answers a discipline and practice area concerned with how organisations communicate with their stakeholders
strategic and integrated approach - Answers ensure the organisation communicates as a ...
Corporate communication Review Questions with Complete Solutions Rated 100%
Corporate communication - Answers a discipline and practice area concerned with how organisations
communicate with their stakeholders
strategic and integrated approach - Answers ensure the organisation communicates as a whole with
internal and external stakeholders
build a corporate identity in the minds of all stakeholders
build a strong, favourable and consistent corporate reputation
vision - Answers desired future state of the organisation, aspirational view of general direction that he
organisation wants to go in
mission - Answers overriding purpose in line with values and expectations of major stakeholders
corporate identity - Answers basic profile an organisation wants to project to all its important
stakeholders
corporate image - Answers overall consumer perceptions or end user feelings toward a company along
with its goods and services
stakeholders - Answers people or groups involved with the organisation or an issue affecting the
organisation
corporate reputation - Answers an individual's collective representation of past experiences
integrated communications - Answers key to ensure stakeholders perceive the organization in a positive
and consistent way (= corporate image) that is in line with the projected corporate identity.
positioning strategy - Answers linear
stakeholders are passive receivers
one-way communication
interactive/dialogue strategy - Answers not linear
stakeholders are active agents
two-way communication
traditional view (marketing and PR) - Answers marketing deals with markets, PR deals with publics
(excluding consumers and customers)
Marketing Public Relations (MPR) - Answers news and events related to launch and promotion of
products and services
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