Corporate Communications terms Exam Bank Solution Manual Already Passed
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Corporate Communications terms
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Corporate Communications Terms
Corporate Communications terms Exam Bank Solution Manual Already Passed
Mission - Answers overriding purpose in line with the values and expectations of stakeholders.
vision - Answers desired future state: the aspiration of the organization
corporate objectives - Answers statement of overall ai...
Corporate Communications terms Exam Bank Solution Manual Already Passed
Mission - Answers overriding purpose in line with the values and expectations of stakeholders.
vision - Answers desired future state: the aspiration of the organization
corporate objectives - Answers statement of overall aims in line with the overall purpose
Strategies - Answers The way or means in which the corporate objectives are to be achieved and put
into effect.
corporate identity - Answers the profile and values communicated by an organization.
corporate image - Answers the immediate set of associations of an individual in response to one or more
signals or messages from or about a particular organization at a single point in time.
corporate reputation - Answers an individual's collective representation of past images of an
organization (induced through either communication or past experiences) established over time.
stakeholder - Answers any group or individual who can affect or is affected by achievement of
organization's objectives.
Market - Answers a defined group for whom a product is or may be in demand (and for whom an
organization creates and maintains products and services.)
communication - Answers the tactics and media that are used to communicate with internal and
external groups.
Intergration - Answers the act of coordinating all communication so that the corporate identity is
effectively and consistently communicated to internal and external groups.
corporate communications - Answers an instrument of management by means of which all consciously
used forms of internal and external communication are harmonized as effectively and efficiently as
possible.
Fragmentation - Answers it was realized is likely to lead to a process of sub-optimization where each
department optimizes its own performance "instead of working for the organization as a whole.'
(broad) corporate communications - Answers everything a company says, makes or does,
communicates', i.e. leaves and image or impression.
(narrow) corporate communications - Answers focus on practice of corporate communication,
specifically communication professionals on their tactics: Mass media and channels of communication.
corporate communications can be defined as... - Answers a department,an area of practice, an
overarching framework for managing communication.
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