Exam (elaborations)
MNGT 452 - Exam 2 Questions And Answers Latest Update
- Course
- MNGT 452
- Institution
- Jackson State University
MNGT 452 - Exam 2 Questions And Answers Latest Update
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Solution 2024/2025Pepper
MNGT 452 - Exam 2 Questions And Answers
Latest Update
corporate level strategy ANS✔✔ Which industries should we compete in &
how should we get there
"The What" of corporate level strategy ANS✔✔ Degree of Diversification
"The How" of corporate level strategy ANS✔✔ Strategic alliances, mergers,
acquisitions
Economies of Scope ANS✔✔ Cost savings that come from operating multiple
businesses OR The value created by operating several businesses
simultaneously is greater than the value of operating businesses separately.
"Synergy"
Concentration Strategy ANS✔✔ Competing in a single industry
Market Penetration ANS✔✔ Trying to gain additional shares of a firms
existing markets using existing products.
Market Development ANS✔✔ Taking existing products and trying to sell
them within new markets. (repackaging, distribution, or new geographical
areas)
, Solution 2024/2025
Pepper
Product Development ANS✔✔ Creating new products to serve existing
markets
Horizontal Integration ANS✔✔ The process of implementing a concentration
strategy, frequently done through mergers and acquisitions.
Vertical Integration ANS✔✔ The process of entering new parts of the overall
value chain. Forwards and Backwards Integration
Backward Integration ANS✔✔ Moving toward the raw material, entering the
suppliers business. This can help eliminate supply risk and implement cost
savings. (Delta buying an oil-refinery)
Can create challenges like expertise and managerial complexity.
Forward Integration ANS✔✔ Moving towards to final consumer. This can help
eliminate distribution risk and implement cost savings. (Disney adding
Disney+ and eliminating Netflix OR Amazon adding airplanes for distribution
purposes)
Can create challenges like expertise and managerial complexity.
Corporate diversification ANS✔✔ Operating in multiple industries. Can be
related or unrelated industries.
Which type of integration must be related ANS✔✔ Vertical Integration
If corporate diversification is used in unrelated ways that distract from
business level strategy what can happen? ANS✔✔ -Added cost
-Businesses may compete and not cooperate.
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