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ETS MFT MBA LATEST EXAM 2024.2025 100% ACCURATE FALL-SPRING (COMPLETE 200 QUESTIONS)

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ETS MFT MBA LATEST EXAM 2024.2025 100%
ACCURATE FALL-SPRING (COMPLETE 200
QUESTIONS)
major segmentation variables (4)

(1) geographic, (2) demographic, (3) psychographic, (4) behavioral

penetrated market

set of customers who are buying the company's product

target market

qualified available market the company decides to pursue

available market

set of consumers who have interest, income, and access to a particular offer

potential market

set of consumer with a sufficient level of interest in a market offer

corporate culture

shared experiences, stories, beliefs, & norms that characterize an organization

strategic marketing plan

,lays out the target market and the firm's value proposition, based on an analysis of the best market
opportunities

5 stages of consumer buying process decision process

(1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase decision, (5)
post-purchase behavior

8 steps of business purchasing process

(1) identify need, (2) select specific product, (3) appoint purchase team, (4) specify technicalities, (5)
budget for purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts

4 factors influencing consumer behavior

(1) cultural, (2) social, (3) personal, (4) psychological

4 factors that influence business purchasing behavior

(1) environmental, (2) organizational, (3) interpersonal, (4) individual

competitive intelligence

defining, gathering, analyzing, & distributing intelligence about products, customers, competitors, and
any aspects of the environment needed to support executives & managers making strategic decisions
for an organization

managerial decision making process steps (6)

(1) establish the objective, (2) define the problem, (3) identify possible solutions, (4) evaluate alternative
courses of action, (5) implement the decision, (6) acquire feedback

,8 major models of marketing communication

(1) advertising, (2) sales promotion, (3) events & experiences, (4) public relations & publicity, (5) direct
marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal selling

pull strategy

the manufacturer uses advertising and other communication to persuade consumers to demand the
product from intermediaries, thus inducing intermediaries to order it

push strategy

uses the manufacturer's sales force, trade promotion money, or other means to induce intermediaries
to carry, promote, & sell the product to end users

points-of-parity (POPs)

attributes or benefit associations that are not necessarily unique to the brand but may be shared with
other brands

points-of-difference (PODs)

attributes of benefits that consumers strongly associate with a brand, positively evaluate, and believe
they could NOT find to the same extent with a competitive brand

posititioning

the act of designing a company's offering and image to occupy a distinctive place in the minds of the
target market

, supersegment

set of segments sharing some exploitable similarity

5 key criteria market segments must rate favorably on to be useful

(1) measurable, (2) sustainable, (3) accessible, (4) differentiable, (5) actionable

pyschographic

the science of using psychology & demographics to better understand consumers

variables of demographic segmentation (6)

(1) age and life-cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race & culture

investment banking

a specific division of banking related to the creation of capital for other companies, governments, and
entities

weak form

assumes that all info contained in past price movements is reflected in the current market price. info
about recent trends in a stock price is no use in selecting a stock

semi-strong form

states the current market price reflects all publicly available information. to gain abnormal returns
insider info is needed

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