MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE 30 October 2024; 100% TRUSTED Complete, trusted solutions and explanations. Ensure your success with us...
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Course
MNM3709
Institution
University Of South Africa
MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE 30 October 2024; 100% TRUSTED Complete, trusted solutions and explanations. Ensure your success with us...
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MNM3709 Assignment 4 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 30 October 2024
Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa (Unisa)
MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE
30 October 2024; 100% TRUSTED Complete, trusted solutions and
explanations. Ensure your success with us...
THEOMEI APPAREL COMPANY PROFILE Theomei Apparel is a South
African manufacturing company founded in 2015 in Mahube Valley, Mamelodi
East, Pretoria by Theodosia Bambo, a single mother of two who has a
background in the construction industry. The company specialises in
producing tailor-made and bespoke scrubs for the medical and beauty
industries. Theomei Apparel started as a reseller but later ventured into
manufacturing, after spotting a gap in the market for locally made scrubs. With
a small but dedicated team, the company set up a small factory in Bambo's
garage and they enrolled in a short course to enhance their skills. Theomei
Apparel has secured contracts with health and beauty spas, a pharmacy and
Medunsa, and is currently incubated at The Innovation Hub. The company's
long-term goal is to establish a shop at a health university and become the
leader in providing bespoke scrubs to hospitals. MNM3709/105/2/2024 6
QUESTION 1 [12 MARKS] Analyse Theomei Apparel's external environment
and provide a summary of each of the following environments (no more than
200 words per environment): 1. Economic environment 2. Technological
environment 3. Political and legal environment 4. Global or international
environment MARKING RUBRIC QUESTION 1 Per environment 0 Marks 1
Mark 2 Marks Economic Technological Political and Legal Global or
international Only a theoretical discussion was provided of the environmental
variable. The environmental variable was not applied to Theomei. The
incorrect theory was used to apply practically. No evidence of thinking
critically or applying knowledge. The example of the environmental variable
was applicable to Theomei but lacked detail or was not clear. Attempted to
link the environmental variable to Theomei, but the link was weak. Showed
some evidence of critical thinking ability but limited. The explanation was too
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