HNF 105 STUDY GUIDE QUESTIONS
WITH ALL CORRECT ANSWERS
The principle of flow of materials and personnel - Answer- Receiving --> Storage -->
Issuance --> Production --> Service --> Cleaning/Sanitation --> Waste Disposal
Market Segmentation - Answer- customize product for targeted customers
Principle of Ease of Sanitation - Answer- Cleaning time kept to a minimum
Advertising - Answer- any paid form of nonpersonal presentation ad promotion of ideas,
goods, and services
Principle of ease of supervision - Answer- visible kitchen, open kitchen
Personal selling - Answer- oral presentation in a conversation with prospective
customers for the purpose of making a sale
Principle of Space efficiency - Answer- lower cost of construction and maintenance
public relations - Answer- non-personal stimulation of demands
Main traffic aisle - Answer- 5 feet or wide enough for carts and trucks to pass
Sales Promotion - Answer- direct inducement offering an extra incentive to take action
worktable space - Answer- 4ft , 6ft ideally
publicity - Answer- any promotion that is not paid for
Work heights - Answer- 36-41" standing, 28-30" sitting
Continuous - Answer- constant amount of advertising overtime
stock/manufactured and custom built - Answer- according to type available in market
Flighting - Answer- scheduled set-up in spurts and stops; blitz-ad nothing in-between
Fixed, semi-fixed, mobile - Answer- according to location and mobility
pulsing - Answer- constant low leve w/ blitz ads in-between
, merchandising, cooking, serving, cleaning, storing, transporting - Answer- according to
use
Direct Promise headline - Answer- States service to be provided explicitly
expendable and non-expendable - Answer- according to accountability
News Headline - Answer- "Grand Opening"
gas, electrical, steam, wood charcoal - Answer- according to fuel used
Curiosity Headline - Answer- "Who says you can't get something out of nothing?"
metal, glass, earthenware - Answer- according to material of construction
Selective Headline - Answer- "To all single women"
Controlling - Answer- management function that deals with performance measurement
and guidance towards established goals
Emotional headline - Answer- "for mother's day, what have you done for your mom?"
cost control - Answer- process of making actual cost conform to standard
Demonstration commercial - Answer- preparing a menu, process
cost reduction - Answer- use of management devices to reduce costs
Straight announcer commercial - Answer- one person narrating
Costs - Answer- prices paid for to acquire resources or services
testimonial commercial - Answer- word of mouth, uses a series of satisfied customers
Fixed cost - Answer- unaffected by change in business volume
problem solving commercial - Answer- solves your problems
variable cost - Answer- affected by change in business volume
storyline commericial - Answer- tells a story
controllable costs - Answer- can be changed in the short term; normally variable costs
musical commercial - Answer- a commercial that is sung with the sales message in the
verse
WITH ALL CORRECT ANSWERS
The principle of flow of materials and personnel - Answer- Receiving --> Storage -->
Issuance --> Production --> Service --> Cleaning/Sanitation --> Waste Disposal
Market Segmentation - Answer- customize product for targeted customers
Principle of Ease of Sanitation - Answer- Cleaning time kept to a minimum
Advertising - Answer- any paid form of nonpersonal presentation ad promotion of ideas,
goods, and services
Principle of ease of supervision - Answer- visible kitchen, open kitchen
Personal selling - Answer- oral presentation in a conversation with prospective
customers for the purpose of making a sale
Principle of Space efficiency - Answer- lower cost of construction and maintenance
public relations - Answer- non-personal stimulation of demands
Main traffic aisle - Answer- 5 feet or wide enough for carts and trucks to pass
Sales Promotion - Answer- direct inducement offering an extra incentive to take action
worktable space - Answer- 4ft , 6ft ideally
publicity - Answer- any promotion that is not paid for
Work heights - Answer- 36-41" standing, 28-30" sitting
Continuous - Answer- constant amount of advertising overtime
stock/manufactured and custom built - Answer- according to type available in market
Flighting - Answer- scheduled set-up in spurts and stops; blitz-ad nothing in-between
Fixed, semi-fixed, mobile - Answer- according to location and mobility
pulsing - Answer- constant low leve w/ blitz ads in-between
, merchandising, cooking, serving, cleaning, storing, transporting - Answer- according to
use
Direct Promise headline - Answer- States service to be provided explicitly
expendable and non-expendable - Answer- according to accountability
News Headline - Answer- "Grand Opening"
gas, electrical, steam, wood charcoal - Answer- according to fuel used
Curiosity Headline - Answer- "Who says you can't get something out of nothing?"
metal, glass, earthenware - Answer- according to material of construction
Selective Headline - Answer- "To all single women"
Controlling - Answer- management function that deals with performance measurement
and guidance towards established goals
Emotional headline - Answer- "for mother's day, what have you done for your mom?"
cost control - Answer- process of making actual cost conform to standard
Demonstration commercial - Answer- preparing a menu, process
cost reduction - Answer- use of management devices to reduce costs
Straight announcer commercial - Answer- one person narrating
Costs - Answer- prices paid for to acquire resources or services
testimonial commercial - Answer- word of mouth, uses a series of satisfied customers
Fixed cost - Answer- unaffected by change in business volume
problem solving commercial - Answer- solves your problems
variable cost - Answer- affected by change in business volume
storyline commericial - Answer- tells a story
controllable costs - Answer- can be changed in the short term; normally variable costs
musical commercial - Answer- a commercial that is sung with the sales message in the
verse
