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Summary - Social Media (LIX017B05)
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Summary of social media course LIX017B05 Exam grade = 8.8
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Week 1:Discourse the way we use language in context.
If we use language is a specific context we may express our beliefs which are fundamentally
ideological and if you see that in social media terms you can see certain social ideological
perspectives being manifested in digital environments.
Social inequalities:
Inequalities between majority and minority populations.
o Power.
Public discourse:
The ways in which we use language in public communication environment.
o Social environment.
How we should conceive of, theorize, and study technology, mediation, and communication:
90s.
Computers.
The internet.
Email.
Online social networking.
SMS.
At the turn of the century, people were becoming more reliant on the internet to accomplish
basic daily tasks:
- To find a playground.
- To do shopping.
- To check out a diagnosis.
- To learn how to play the piano.
Information became so much more easily accessible.
Our everyday lives are embedded in digital and social media communication.
2020, 7.7 billion people on the planet.
- 4.33 billion actively use the internet.
- 3.5 billion are on social media.
Nowadays nearly all social activities could be mediated in some ways by some forms of
computing technology:
Read.
Comment.
Post/express.
Create online communities.
Online campaign.
Why social media can create unequal relations between different members in our society:
, Great profits were to be made for those who provided the technological infrastructure
through which people were steered through all these sites and information.
Those who better understand this kind of communication and know how to use it may
come to have more influence.
Social media is the terrain where:
Social beliefs are expressed and.
Social problems and inequalities can be produced.
New set of possibilities – voices from below:
Knowledge/dominant ideologies top-down.
Representations/discourse less critical to the status quo.
Xenophobia, military conflicts, global capitalism.
Social media platforms are echo-chambers:
Similar outlooks and ideas.
Confirm their existing views and values.
Restrict alternative perspectives and ideas.
Become radicalized/xenophobic.
Search engine algorithms offer a set of options based on the tracking of their preferences:
We can all become stuck in a filter bubble, which is created by our user history.
Attract new discussion and bring similar content into focus.
This can also relate to which hashtags are used.
3 ways beliefs are reproduced and facilitated:
1. Echo chambers.
2. Search engine algorithms filter bubble.
3. Hashtags.
Discourse:
Is language use in context to represent social reality.
Is a social practice which is socially constitutive as well as socially conditioned.
Mirrors/reproduces ideological beliefs in society.
Mirrors/reproduces power social inequalities.
o Racist discourses.
o Hate speech.
o Populist discourses.
Week 2:
Racist discourse:
Social practices of discrimination which are based on socially shared and negatively
oriented mental representations of Us about Them
Racism:
- The most efficient means for the achievement of national homogenization.
o Used to achieve monoculturalism and monolingualism.
National homogenization:
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