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LVMH CERTIFICATION EXAM QUESTIONS AND 100% CORRECT ANSWERS
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LVMH CERTIFICATION EXAM QUESTIONS AND 100% CORRECT ANSWERS...
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pick the applicable sentences about the LVMH omnichannel strategy (picktwo). - ANSWER - Omnichannel is a client-centric strategy for delivering a
uniform, qualitative, and seamless customer experience across all channels and
regions.
- Delivering a seamless omnichannel customer experience necessitates
collaboration across all teams, departments, and activities, from warehouses to
retail.
Regarding distribution, is Brick and Mortar still a key component of the Luxury
story? - The answer is yes.
According to Bain & Company, China will be the biggest market for personal
luxury goods by 2030. - Answer: I agree.
Which characteristics can help determine the luxuriousness of an offer? -
ANSWER: Price, quality, scarcity.
- signed by brands
- Controlled channels.
- Personalized services.
- Provide experiential incentives (all of the above).
How do Fashion & Leather Goods Maisons provide their customers with unique
shopping experiences? - ANSWER: By mastering their dispersal.
According to Erwan Rambourg, the younger generation of luxury purchasers
has revolutionized the sector in areas like as casualisation, social media, and
values. - The answer is true.
According to Bain & Company, by 2030, internet sales will be... - Answer: 33%
of luxury sales.
, What are LVMH's basic values? - ANSWER: Creativity, Innovation,
Entrepreneurial Spirit, Pursuit of Excellence, and Commitment.
What does innovation enable at Louis Vuitton? - Share the Maison's history
with clients - Maintain inventiveness and savoir-faire (All of the above)
Was Dior the first international LVMH brand to enter China's market? - The
answer is true.
A typical concept of sustainability is built on three pillars: simultaneously
maximizing biological system goals, economic system goals, and social system
goals. - The answer is true.
Sustainability and sustainable development can be defined as the ability to meet
today's requirements without jeopardizing future generations' ability to meet
their own. - Answer: I agree.
Diversity refers to the manner in which people differ from one another. - The
answer is true.
Which values, according to Serge Carreira, are important to luxury? -
ANSWER Quality goes beyond aesthetics.
Beyond want and possession, legacy and emotion are as important.
Creativity goes beyond trends.
Yes, all of the above.
Anne Michaut identifies many essential aspects of luxury. - ANSWER:
Consumers have a variety of consumption incentives.
- Consumers' brand preferences tend to reflect their ideals.
- Brands can be effective personal branding tools since they communicate clear
and strong beliefs.
- Brands can increase perceived value for their customers by articulating their
own values. (All of the Above)
How is Sephora lowering its CO2 footprint? Answer: Use renewable energy
contracts, reduce packaging, and promote "Good for" sustainable product
selection.
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