MNM3709 Assignment 4 (QUESTIONS & ANSWERS) Semester 2 2024 - DUE 30 October 2024
29 views 1 purchase
Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa
Book
Strategic Marketing
MNM3709 Assignment 4 Full Solutions Semester 2 2024 - DUE 30 October 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
THEOMEI APPAREL COMPANY PROFILE
Theomei Apparel is a South African...
MNM3709 Assignment 3 (Detailed Answers) Semester 2 DUE 1 October 2024
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024
All for this textbook (23)
Written for
University of South Africa
Strategic Marketing (MNM3709)
All documents for this subject (104)
Seller
Follow
LIBRARYpro
Reviews received
Content preview
MNM3709
ASSIGNMENT 4 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 30 OCTOBER 2024
, MNM3709
Assignment 4 Semester 2 2024
Unique Number:
Due Date: 30 October 2024
Strategic Marketing
QUESTION 1: External Environment Analysis of Theomei Apparel
1. Economic Environment:
Theomei Apparel operates within South Africa’s economic landscape, which is
influenced by fluctuating economic growth and high unemployment rates. Economic
conditions impact disposable income, which affects demand for products, including
bespoke scrubs. South Africa’s economy has seen high inflation and a weaker Rand,
which may drive up production costs but also create opportunities, as local products
become cheaper than imports (South African Reserve Bank, 2023). The healthcare and
beauty industries, which are Theomei’s target markets, remain somewhat resilient due
to essential service demand (Stats SA, 2022).
References:
South African Reserve Bank. 2023. Monetary Policy Review. [Online] Available
at: https://www.resbank.co.za/publications/monetary-policy-review
Stats SA. 2022. Quarterly Labour Force Survey (QLFS), Quarter 2: 2022.
Pretoria: Stats SA.
2. Technological Environment:
The advancement in manufacturing technology and materials innovation offers
companies like Theomei an opportunity to integrate new technologies, such as
antimicrobial fabric or digital cutting tools, which could improve product quality and
efficiency (Durst & Evangelista, 2018). Moreover, the rise of e-commerce provides
Theomei with a platform to market its products to a wider audience, reducing the need
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LIBRARYpro. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.71. You're not tied to anything after your purchase.
