Exam (elaborations)

DECA Marketing Cluster UPDATED ACTUAL Questions and CORRECT Answers

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DECA

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DECA

DECA Marketing Cluster UPDATED ACTUAL Questions and CORRECT Answers Appropriation (Tort) - CORRECT ANSWER- Involves a business or person who uses, without permission, another person's name, likeness, and other unique characteristics for the benefit or gain of the user Torts - CORRECT ANSW...

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Uploaded on October 25, 2024
Number of pages 23
Written in 2024/2025
Type Exam (elaborations)
Contains Questions & answers

Institution DECA
Course DECA

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DECA Marketing Cluster UPDATED
ACTUAL Questions and CORRECT
Answers
Appropriation (Tort) - CORRECT ANSWER✔✔- Involves a business or person who uses,
without permission, another person's name, likeness, and other unique characteristics for the
benefit or gain of the user

Torts - CORRECT ANSWER✔✔- Civil wrongdoings that cause harm or injury to another
party

Wrongful Interference (Tort) - CORRECT ANSWER✔✔- Predatory behavior undertaken by
a business to draw either customers or employees away from a competitor

Defamation (Tort) - CORRECT ANSWER✔✔- Making false, malicious statements about a
person or organization

Conversion (Tort) - CORRECT ANSWER✔✔- When personal property is taken from the
owner and given to someone else to use

Corporation - CORRECT ANSWER✔✔- A type of business that is operated by several
people and owned by stockholders

Partnership - CORRECT ANSWER✔✔- A form of business ownership in which the business
is owned by two or more persons

Sole Proprietorship - CORRECT ANSWER✔✔- Form of business ownership in which the
business is owned by one person

Cooperative - CORRECT ANSWER✔✔- Owned and operated by its user-owners to supply
goods and services to its members

,Channel Management - CORRECT ANSWER✔✔- Involves understanding the concepts and
processes needed to identify, select, monitor, and evaluate sales channels

Promotion - CORRECT ANSWER✔✔- Involves understanding the concepts and strategies
needed to communicate information about goods, services, images, and/or ideas to achieve a
desired outcome

Pricing - CORRECT ANSWER✔✔- The marketing function that involves determining and
adjusting prices to maximize return and meet customers' perceptions of value

Product/Service Management - CORRECT ANSWER✔✔- The marketing function that
involves obtaining, developing, maintaining, and improving a product or service mix in
response to market opportunities

Intermediarires - CORRECT ANSWER✔✔- Middlemen and incude sales agents,
wholesalers, and retailers who perform specific functions in the movement of goods form
producers to consumers

Direct Channels of Distribution - CORRECT ANSWER✔✔- Involve producers and either
industrial or ultimate consumers

Green Marketing - CORRECT ANSWER✔✔- Practice of pricing, promoting, and
distributing products in such a way that they do not harm the natural environment

Consumer Protection - CORRECT ANSWER✔✔- Deals with safety features and product
labeling standards that protect the consumer

Social Awareness - CORRECT ANSWER✔✔- The practice of enlightening the community
of business actions to promote social welfare

International Marketing - CORRECT ANSWER✔✔- Marketing goods and services in
foreign countries

, Hidden Complaint - CORRECT ANSWER✔✔- Conceal the real complaint a customer has
by stating another believable but secondary complaint for their dissatisfaction

Sincere Complaint - CORRECT ANSWER✔✔- A complaint when the customer expresses an
honest dissatisfaction

Service Complaint - CORRECT ANSWER✔✔- A complaint which results from poor service

Business Complaint - CORRECT ANSWER✔✔- A complaint in which the customer is
dissatisfied with the business in general

Brand Promise - CORRECT ANSWER✔✔- A business's agreement (spoken or unspoken)
with customers that will consistently meet their expectations and deliver on its brand
characteristics and values

Time Utility - CORRECT ANSWER✔✔- When products are available at the time they are
needed or wanted by customers

Form Utility - CORRECT ANSWER✔✔- Usefulness created by altering or changing the
form or shape of a good to make it more useful to customers

Place Utility - CORRECT ANSWER✔✔- Usefulness created by making sure that goods and
services are available at the place where they are needed or wanted by customers.

Possession Utility - CORRECT ANSWER✔✔- Usefulness created when ownership of a
product is transferred from the seller to the user

Quality Control - CORRECT ANSWER✔✔- Ensuring that products met predetermined
standards for excellence; also part of operations

Purchasing - CORRECT ANSWER✔✔- Acquiring necessary goods and services; part of
operations

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DECA Marketing Cluster UPDATED ACTUAL Questions and CORRECT Answers

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