DECA Marketing Cluster Exam Questions and Answers 100% Solved
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Course
DECA
Institution
DECA
DECA Marketing Cluster Exam
Questions and Answers 100% Solved
Exclusive Distribution - Situation where suppliers and distributors enter
into an exclusive agreement that only allows the named distributor to sell a
specific product.
Electronic Data Interchange (EDI) Systems - The electronic inte...
exports. OR. Fix the price of (something) according to a tariff.
Horizontal Conflict - ✔✔Refers to a disagreement among two or more
channel members at the same level. For example, suppose a toy
manufacturer has deals with two wholesalers, each contracted to sell
products to retailers in different regions. If one wholesaler decides to
branch its operations into the other wholesaler's region, a conflict will result.
Vertical Conflict - ✔✔A disagreement between two channel members on
consecutive levels. For example, if the toy manufacturer discovers its
products are arriving at retail stores later than scheduled, a conflict might
develop between the manufacturer and the wholesaler responsible for
shipping to retailers.
Chargeback - ✔✔A demand by a credit-card provider for a retailer to make
good the loss on a fraudulent or disputed transaction.
Scrambled Merchandising - ✔✔When a shop sells goods that are usually
sold by another type of shop, in order to increase profits or attract new
customers.
Direct Selling - ✔✔The marketing and selling of products directly to
consumers away from a fixed retail location. Peddling is the oldest form of
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