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MNM3709 Assignment 4 Semester 2 2024 - DUE 30 October 2024
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MNM3709 Assignment 4 Semester 2 2024 - DUE 30 October 2024 QUESTIONS WITH ANSWERS
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, MNM3709 Assignment 4 Semester 2 2024 - DUE 30 October 2024THEOMEI APPAREL COMPANY PROFILE
Theomei Apparel is a South African manufacturing company founded in 2015 in Mahube
Valley, Mamelodi East, Pretoria by Theodosia Bambo, a single mother of two who has a
background in the construction industry. The company specialises in producing tailor-
made and bespoke scrubs for the medical and beauty industries. Theomei Apparel started
as a reseller but later ventured into manufacturing, after spotting a gap in the market for
locally made scrubs. With a small but dedicated team, the company set up a small factory
in Bambo's garage and they enrolled in a short course to enhance their skills. Theomei
Apparel has secured contracts with health and beauty spas, a pharmacy and Medunsa,
and is currently incubated at The Innovation Hub. The company's long-term goal is to
establish a shop at a health university and become the leader in providing bespoke scrubs
to hospitals.
QUESTION 1 [12 MARKS]
Analyse Theomei Apparel's external environment and provide a summary of each of the
following environments (no more than 200 words per environment):
1. Economic environment
2. Technological environment
3. Political and legal environment
4. Global or international environment
MARKING RUBRIC QUESTION 1 Per environment 0 Marks 1 Mark 2 Marks
• Economic
• Technological
• Political and Legal
• Global or international Only
a theoretical discussion was provided of the environmental variable. The environmental
variable was not applied to Theomei. The incorrect theory was used to apply practically. No
evidence of thinking critically or applying knowledge. The example of the environmental
variable was applicable to Theomei but lacked detail or was not clear. Attempted to link the
environmental variable to Theomei, but the link was weak. Showed some evidence of
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