Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?
A. Capital products
B. Shopping products
C. Industrial products
D. Specialty products
E. Convenience products - Answer-E. Convenience Products
W...
BMGT 350 Final Review Exam Questions
and Answers
Which type of consumer products are frequently purchased with little planning, little
comparison or shopping effort, and low customer involvement?
A. Capital products
B. Shopping products
C. Industrial products
D. Specialty products
E. Convenience products - Answer-E. Convenience Products
When manufacturers launch products using their own brand names, which sponsorship
option are they using?
A. National branding
B.Distributor branding
C. Co-branding
D. Private branding
E. Store branding - Answer-A. National branding
Which of the following statements is true regarding managing service quality?
A. Unlike product quality, service quality will always vary.
B. Service quality is easier to define and judge than product quality.
C. Service recovery is unimportant in managing service quality.
D. Setting standards is not important in delivering service quality.
E. Customer retention is not related to service quality. - Answer-A. Unlike product
quality, service quality will always vary.
The quality of services depends on who provides them as well as when, where, and
how they are provided. Which characteristic of services does this describe?
A. Intangibility
B. Perishability
C. Tangibility
D. Variability
E. Inseparability - Answer-D. Variability
Which of the following is considered part of an augmented product rather than that of an
actual product or core customer value?
A. Design
B. Product features
C. Brand name
D. Packaging
E. Warranty - Answer-E. Warranty
, If a company adds a new product line to its existing portfolio, it has increased its
_________.
A. product line length
B. product mix width
C. product mix depth
D. product support services
E. product mix consistency - Answer-B. product mix width
Which of the following statements is true regarding packaging?
A. Packaging does not impact product safety.
B. Packaging can be an important part of a brand's identity.
C. Packaging does not influence the consumer buying decision.
D. Packaging is not an important consideration in product strategy.
E. Packaging is not used to gain a competitive advantage. - Answer-B. Packaging can
be an important part of a brand's identity.
Nailit Cosmetics is advertising its newest line of nail polishes. Nailit is selling the
products in specially designed bottles that make application easier, made from a non-
toxic, water-based nail polish with amazing summer colors. Which of the following is a
core customer value for Nailit's line of polishes?
A. The products' revolutionary packaging
B. The Nailit brand
C. The desire to have beautiful nails
D. The non-toxic properties of the products
E. The natural ingredients - Answer-C. The desire to have beautiful nails
Which brand dimension is defined as how consumers feel a brand meets their needs?
A. Esteem
B. Differentiation
C. Knowledge
D. Equity
E. Relevance - Answer-E. Relevance
Kroger sponsors such brands as Private Selection, Heritage Farm, and Simple Truth.
Kroger does not manufacture any of these products. Which type of brand sponsorship is
Kroger using?
A. A manufacturer's brand
B. A private brand
C. A co-brand
D. A national brand
E. A licensed brand - Answer-B. A private brand
Which of the following correctly defines a product?
A. Products are only tangible objects offered to a market to satisfy a want or need.
B. A product is anything offered to a market that might satisfy a need or want.
C. Products include tangible objects and services but not events or people.
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