Exam (elaborations)
EPR 1 Exam Questions & Answers 2024/2025
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EPR 1 Exam Questions & Answers 2024/2025
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EPR 1 Exam Questions & Answers2024/2025
Public Relations - ANSWERSPublic Relations is the management function that establishes and maintains
mutually beneficial relationships between an organization and the publics on whom it's success or failure
depends.
Marketing - ANSWERSMarketing is the management function that identifies human needs and wants,
offers products and services to satisfy those demands, and causes transactions that deliver products and
services to users in exchange for something of value to the provider.
Internal Relations - ANSWERSInternal relations is the specialized part of public relations that builds and
maintains a mutually beneficial relationship between managers and the employees on whom an
organizations success depends on.
Before any relationships an be maintained with customers, consumers, neighbors, investors, and others
outside the organization, management must attend to those who do the work - the employees.
Publicity - ANSWERSPublicity is information provided by an outside source that is used by media because
the information has news value. This is an uncontrolled method of placing messages in the media
because the source does not pay media outlets for placement.
Newsworthy Events - ANSWERSGenerate publicity by attracting media coverage. Ex. Groundbreaking
ceremonies, ribbon cuttings, open houses, marathons, protests, press conferences, etc.
Advertising - ANSWERSAdvertising is information placed in the media by an identified sponsor that pays
for time and space. It is a controlled method of placing messages in the media.
Press Agentry - ANSWERSPress agentry is creating newsworthy stories and events to attract media
attention in order to gain public notice.
Press agents attract public notice more than build public understanding. Publicity is their major strategy.
The goal is to create the perception that the subject of the publicity is newsworthy and deserves public
attention.
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