WGU C201 Study Set Latest 2022 Already Graded A+
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - -Evaluating results
What is the result of a company increasing the delegation of authority a...
WGU C201 Study Set Latest 2022 Already Graded A+
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - -Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - -Increased decision-making authority given to employees
Which two key elements does an effective organization include? - -Human
interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? -
-It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - -Organization
Which primary driver does management use for an organization's structure? - -
Achievement of company goals
Which step in the organizing process results in management grouping work activities into
units within the organization? - -Departmentalization
, WGU C201 Study Set Latest 2022 Already Graded A+
A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - -Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales? - -Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - -When demand for the product is driven by the
end user.
Which marketing tool is often used to build effective relationship marketing campaigns? -
-Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - -Personal
selling
What three factors should be addressed in a successful marketing plan? - -Target
market
Sales revenue goals
Plan implementation timeline
, WGU C201 Study Set Latest 2022 Already Graded A+
Which three characteristics are measured in demographic segmentation? - -Race
and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
- -A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than
personal selling? - -Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion
as an insect repellent as well.
In which three product life cycle extension strategies did this company engage? - -
Adding new users
Increasing frequency of use
Finding new uses for the product
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