MNM3709 exam pack Assignment 4 (QUALITY
ANSWERS) Semester 2 2024
s
1. What is the primary purpose of marketing research?
o A) To increase sales
o B) To understand customer needs and preferences
o C) To launch new products
o D) To reduce marketing costs
Answer: B
Rationale: The primary pur...
,MNM3709 exam pack Assignment 4 (QUALITY
ANSWERS) Semester 2 2024
s
1. What is the primary purpose of marketing research?
o A) To increase sales
o B) To understand customer needs and preferences
o C) To launch new products
o D) To reduce marketing costs
Answer: B
Rationale: The primary purpose of marketing research is to gather
information about customer needs and preferences to inform
marketing strategies.
2. Which of the following is a qualitative research method?
o A) Surveys
o B) Experiments
o C) Focus groups
o D) Observations
Answer: C
Rationale: Focus groups are a qualitative research method used to
gather in-depth insights from participants about their perceptions
and feelings.
3. What does SWOT analysis stand for?
o A) Strengths, Weaknesses, Opportunities, Threats
o B) Strengths, Weaknesses, Options, Trends
o C) Sales, Wages, Objectives, Targets
, o D) Strategies, Weaknesses, Objectives, Threats
Answer: A
Rationale: SWOT analysis is a strategic planning tool that
evaluates an organization's strengths, weaknesses, opportunities,
and threats.
4. What is the primary goal of segmentation in marketing?
o A) To create a single marketing strategy
o B) To identify specific groups of consumers to target
o C) To increase product variety
o D) To reduce marketing expenses
Answer: B
Rationale: Segmentation aims to identify specific consumer groups
with similar needs, allowing for tailored marketing strategies.
5. Which of the following best describes the concept of branding?
o A) A logo or symbol
o B) A promise made to customers
o C) The price of a product
o D) The distribution channels used
Answer: B
Rationale: Branding is about creating a promise to customers
about the quality and experience they can expect from a product or
service.
6. What is the marketing mix?
o A) The combination of marketing strategies used
o B) A formula for calculating profit
o C) A method for forecasting sales
, o D) The price setting for a new product
Answer: A
Rationale: The marketing mix refers to the combination of
strategies and tactics used to promote and sell a product, typically
encompassing the 4 Ps: product, price, place, and promotion.
7. What is 'market penetration'?
o A) Entering a new geographic market
o B) Increasing sales of existing products in existing markets
o C) Developing new products for existing markets
o D) Selling products internationally
Answer: B
Rationale: Market penetration involves strategies aimed at
increasing sales of existing products within the current market.
8. Which of the following is a quantitative research method?
o A) Case studies
o B) Observational research
o C) Surveys with closed-ended questions
o D) Interviews
Answer: C
Rationale: Surveys with closed-ended questions provide
quantitative data that can be statistically analyzed.
9. What is the role of a marketing manager?
o A) To design products
o B) To oversee marketing strategies and campaigns
o C) To manage sales teams
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