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SBJ Quizzes + Class Articles Test 2 Sports Marketing fully solved
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SBJ Quizzes + Class Articles Test 2 Sports Marketing fully solved
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SBJ Quizzes + Class Articles Test 2Sports Marketing fully solved
SBJ Article: Denver Sees Success as NCAA Tourney Host, Paving Way for Future - correct answer ✔✔Ncaa
looking at them hosting more often - talking about doing a dome if get deal with broncos there for final
four in the future
SBJ Article: How TourIQ is working with PGA Tour golfers to improve their performance with advanced
analytics - correct answer ✔✔Player analytics to help improve game - focused on pro players (small
market)
SBJ Article: March Madness Live from Warner Bros. Discovery aims to give fans more optionality for all
63 games - correct answer ✔✔Touches on personalization
New live streaming app that allows viewers to watch 4 games at once, attach their bracket, and gives
more cool features for watching the game (Matchup Analysis, etc.)
SBJ Article: World baseball classic faces reality of injuries after Edwin Diaz incident - correct answer
✔✔Edwin diaz (mets) got hurt - going to miss entire season
Critics say that players are not ready for intense gameplay
SBJ Article: Marketing March Madness: 20 years of the corporate champions program and counting -
correct answer ✔✔Two-tiered format
Media landscape is constantly changing and NCAA has used this to evolve and utilize their partnerships
SBJ Article: NIL Sponsorships - correct answer ✔✔Sponsors finding more value in NIL deals
,SBJ Article: Nike movie - Air Partnerships - correct answer ✔✔Partnering with jason mark (street wear)to
further promote film
SBJ Article: Notre Dame partnered with wealth management Howard Bailey for athletes - correct answer
✔✔Market across social media and radio
SBJ Article: NBC Sports expanding coverage of Augusta National women - correct answer ✔✔Ammeter
golfing - important to introduce players (lean heavily in storytelling)
Shows uptick in interest of women's sports (like march madness)
SBJ Article: Fiba (national basketball league) - recent innovation with courts → two people presented on
this - correct answer ✔✔LED court: make court a television screen
- Advertising uses
- Displaying games simultaneously
- Shows x's and o's where players should be
- Debuted it at 3 on 3 Germany event but going to women's world cup in Madrid
SBJ Article: University of Colorado sells out spring game - correct answer ✔✔Hired Deion sanders as
coach, not exactly sure what they did
From Bryan: They also pulled out of sports betting (no more agreement)
SBJ Article: Pitch clock a homerun on MLB's Opening Day - correct answer ✔✔Have to be ready or strike
→ helps with speed of game
Communicates with umpires, players
Bat tracking data in stack cast - track swing at better rate (more offensive)
MLB TV: price inc to $10 for both for minor and major
, Mets have app (cowboys of mlb) → personalization
Why? Dying interest of sport (younger demographic)
SBJ Article: PGA tour is updating ShotLink tech - correct answer ✔✔Software that tracks every shot
through weekend → pretty old
Completely tore it down and built in house, with own software
Data fed into betting platforms, players paying for data
SBJ Article: Charlie Baker president of NCAA has eye on NIL - correct answer ✔✔Holding people
accountable for paying NIL → wants federal law
SBJ Article: Women's March Madness games attendance - correct answer ✔✔Attendance way up →
shows growing interest in women's sports
SBJ Article: Inaugural Pickleball Tournament - correct answer ✔✔Took place in hollywood florida
Fasted growing sport in US
Had big name tennis stars to play
Sponsorships with subway,
Goal to raise awareness → influencer strategy
Democratization of the sport → older players (best in 30s of women)
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