WGU D174 MARKETING MANAGEMENT PRE ASSESSMENT / EXAM REVISED QUESTIONS AND ANSWERS WITH COMPLETE SOLUTION.
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Course
WGU D174
Institution
WGU D174
WGU D174 MARKETING MANAGEMENT PRE ASSESSMENT / EXAM REVISED QUESTIONS AND ANSWERS WITH COMPLETE SOLUTION.
An established company is discussing various marketing strategies, and the chief information officer is asked to improve the online presence of the company by converting paper documents to ...
WGU D174 MARKETING MANAGEMENT PRE
ASSESSMENT / EXAM REVISED QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTION.
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - ANSWER
Which two concepts are core to marketing? - ANSWERValue and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its handmade unique selling
proposition and improve production efficiency. Which extended marketing mix element
will the company be focusing on? - ANSWERProcess
The founder of a well-known company is focused on keeping and cultivating profitable
current customers by collecting and using real-time customer information. Which post-
marketing concept is the focus of this company? - ANSWERRelationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? -
ANSWERPromotion
A local doctor's office is deciding whether to install computer games in the waiting room
to entertain children who are waiting for appointments. Which macro-level external
factor encourages the office to install this technology? - ANSWERDemographic
A company in a competitive industry needs to conduct an internal and external company
analysis to determine future marketing strategies. Which form of analysis should the
, company use? - ANSWERSWOT
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
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