BUAD 307 Final Questions And Answers With Verified Study Solutions
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Course
BUAD 307
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BUAD 307
BUAD 307 Final Questions And Answers With Verified Study Solutions
What did Apple decide to do with respect to the logo on its PowerBook laptop? ANS made the logo on the cover upside down when closed but right-side up when open so that the brand becomes public
What does "social proof" involve?...
BUAD 307 Final Questions And Answers With
Verified Study Solutions
What did Apple decide to do with respect to the logo on its PowerBook laptop? ANS made the
logo on the cover upside down when closed but right-side up when open so that the brand becomes
public
What does "social proof" involve? ANS people often observe those around them in order to make
their own decisions, so something has to be made public in some aspect in order to be socially proved
What was observed concerning the New York City Halal Chicken and Gyros? ANS even though
there were two of the same restaurants, one had many more customers because the popularity was
highly public
What appears to be the reason why so many donated kidneys are rejected by patients to whom they
are offered? ANS people make the assumption that since someone before them didnt want the
kidney, they shouldn't want it either, even though there's nothing wrong with it
What did the study of MBA students and their life plans find? ANS despite going in with
different career ambitions, business students converged on the same interests due to the common
interests of those around them
What was the experience at the University of Arizona on campaigns to reduce binge drinking among
students? How does this idea apply to anti-drug advertising? ANS UofA made their drinking
problem public through a study that showed most students arent comfortable with the drinking habits
of their peers
How does the campaign involving growing moustaches work? ANS charity organizers made
their private cause (prostate cancer) public through a fun demonstration that generated tons of social
currency too
What is the rationale given for the rapid growth of the Hotmail e-mail service? ANS the email
would advertise for the service, let people know what service the user utilized, became a form of
social currency
,What is the unique design feature of Christian Louboutin shoes? What is the impact of this ANS
the shoes are red on the bottom, became an exclusive look that was public that people would talk
about
What does the author suggest say (p. 149) on the likely relative effectiveness of giving out makeup
bags, coffee mugs, and gym bags? ANS if you have any behavioral residue from events, make
sure they are public, even if not used often (ex. gym bags not makeup bags)
What does Prospect Theory predict? What are some practical applications of this? ANS people
often dont make decisions economically, they evaluate things relative to a reference point
What was found in the catalog sales study? ANS even though the prices were the same in two
issues, one said that the clothes were on sale, increased sales by 50%
What are some methods used in infomercials to make the offer look more attractive? How do these
work? ANS they set a high reference point for prices and severely undercut them with their
product, they throw in free shipping and handling or take off one payment to mkae it look like you're
really getting a bargain, they use social proof via testimonials
What does "diminishing sensitivity" involve? ANS The farther you get from a reference point in
absolute terms, the smaller the perceived deal
What does the author suggest about quantity limits on deals? ANS limited quantity items
improves sales because it implies there is a high demand for the product
What does the "Rule of 100" involve? ANS If the product is over $100, present deals in absolute
dollar amounts $; If the product is under $100, present deals in percentages %; helps make deals look
bigger
Why is it that information with a broader potential audience is not necessarily more likely to be
shared? ANS narrow content usually triggers people better than general content for a specific
friend that they will share it with
, What does the story of the Trojan Horse illustrate? ANS it encased a lesson within a story to help
it get passed along
What is the idea behind the notion of "stories as vessels?" ANS information travels under the
guise of idle chatter
Why does the author suggest that "People are less likely to argue against stories than against
advertising claims?" ANS its hard to disagree with something that happened to a person rather
than an overt statement about a company; audience is usually too focused on the story to delve into
message
What does the Lands' End story illustrate? ANS a story can hold all kinds of information in a
short form
What does the author suggest about the Evolution film sponsored by Dove? ANS dove was
clever because they smuggled their brand into a social conversation that people will share
How did the story of Jared's "Subway diet" have going for it, helping it spread? ANS it ties into
social currency, emotion, and practical value all the way
Why was the Golden Palace Olympic stunt not effective? ANS the thing that people were talking
about was not related to the company that sponsored it, people forgot the product
What was found in the case of Evian's "Roller Babies" video? Why? ANS the thing that people
were talking about was not related to the company that sponsored it, people forgot the product
What is the reason suggested for the effectiveness of the Panda Cheese ads? ANS the panda is
integral to the telling of the story
What did the Allport and Postman study on rumors find? ANS information gets lost, stories get
boiled down to key components as they get shared more
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